KUALA LUMPUR, MALAYSIA – In a heartfelt collaboration, IPG Mediabrands’ creative powerhouse MBCS and Next Gen 5G provider U Mobile have rolled out a campaign that celebrates both connection and innovation in true Malaysian style.
At the heart of it all is “SuaraKu” (My Voice), a deeply moving Raya short film that taps into the power of 5G and AI to tell the story of a young deaf girl who finds her voice – both figuratively and literally. Through an AI-assisted tool, she rekindles bonds with her family, reminding us all of how far technology can go when driven by empathy.
But the innovation doesn’t stop there.
Enter “Bunga ARpi”, Malaysia’s first-ever Raya fireworks AR filter. With just a scan of U Mobile’s Raya packets, users are treated to a dazzling digital fireworks experience with no smoke or danger.
Bernard Lee, U Mobile’s Head of Brand and Marketing Services, said, “As Malaysia’s Next Gen 5G network provider, U Mobile is committed to showcase the transformative power of 5G for all Malaysians, from consumers to businesses. This dedication is prevalent even in our Raya 2025 initiatives, which aim to demonstrate creatively how 5G technology and its applications may foster inclusivity, create new opportunities and encourage people to connect. By leveraging next gen technologies, we are excited to share how lives may be improved, and celebrations made more magical.”
Kevin Le, Executive Creative Director of MBCS said, “Fireworks is a central part of every major festive celebration, yet it is often marred by headlines of injuries and calamities. Bunga ARpi is turning an old tradition into a safer, interactive experience, that eliminates pollution and brings families together to experience the magic of fireworks. Together with the film, it shows a beautiful evolution of promoting inclusivity and making a difference in the world around us through technology.”
The SuaraKu film was produced in collaboration with Mojo Films and director Barney Chua, whose creative expertise helped bring this vision to life. The film and AR filter underscore U Mobile’s commitment to spark innovation through what technology can do and bring to table, to tackle real-world challenges and enrich lives with high-speed next gen 5G. Together, these initiatives reveal the unbeatable possibilities that technology and 5G creates and will sustain.
