MANILA, PHILIPPINES – This holiday season, PICKUP COFFEE officially launches its 2025 Christmas campaign, “Make it Merry, Make it PICKUP.” The fastest-growing Filipino coffee chain invites everyone to reimagine the festivities as it encourages finding joy, not just in the usual grand celebrations, but also in small, UPlifting moments that bring warmth and connection.
The campaign kicks off with the much-anticipated return of PICKUP’s beloved Christmas Classics beverage lineup, the launch of the 2026 Everyday Planner available through the revamped PICKUP Quests, and a tease for an upcoming limited-edition Stanley Cup.
During the media launch held on November 14 at the Altro Mondo Creative Space in Makati, media personalities and content creators including Jaz Reyes, Katrice Kierulf, Kyla Kingsu, Migo Austria and Jeanette Ong sampled the new delectable Christmas beverages and met the 12 renowned and upcoming artists behind the beautiful artworks featured in PICKUP COFFEE’s 2026 Planner.
“Filipino Christmases are known for being festive, but this year we also wanted to spotlight the
quieter, personal moments of joy,” said Thea Martin, Local Brand Lead for PICKUP COFFEE. “Make it Merry, Make it PICKUP is our way of bringing our ‘Feel the PICKUP’ message into the holidays. It’s about celebrating the small, everyday wins—that pause for a coffee, finishing a task, or sharing a treat—and turning them into meaningful moments that can spark that comforting holiday spirit in us.
The gallery also opened its doors to the public on November 15, and offered immersive activities, including Christmas Sugar Cookie Decorating and Ornament Decoration Workshops as well as Planner Personalization. Creativity was a central aspect of the day. Guests purchased their own piece of art with postcards, keychains, and stickers designed by emerging artists Jappy Agoncillo, Glendford Lumbao, Anina Rubio, Pollyanna Dee, Winnie Wong, Jethro Olba, Sean Go, Jill Arteche, Seeweirdo, and Kim Borja.
Festive sips to make it merry
A highlight of the celebration is the launch of three holiday-inspired drinks, available for a limited
time:
- Apple Pie Milk: Creamy milk with a hint of apple jam and cinnamon, topped with sea salt cream (₱99).
- Tiramisu Latte: Rich espresso and creamy milk with tiramisu, topped with sea salt cream and cocoa powder (₱125).
- Cinnamon Oat: Bold espresso and creamy oat milk with cinnamon, served over ice (₱119).
“Our Christmas Classics are inspired by beloved holiday desserts, transformed into comforting
sips for the season,” said Symon Siman, Product Marketing Director. “We’re bringing back the
creamy Apple Pie Milk, the indulgent Tiramisu Latte, and the spiced Cinnamon Oat. Each drink
is crafted to deliver a festive, uplifting flavor experience that our customers look forward to all
year.”
Customers can enjoy these festive drinks in-store, via the PICKUP COFFEE app, and on food
delivery platforms starting November 14 in Luzon and November 15 in Visayas and Mindanao.
Plan your everyday wins with the 2026 planner
This season, PICKUP COFFEE delivers perks that get better with every cup through revamped PICKUP Quests on the PICKUP App, gamifying loyalty and rewarding customers with the 2026 Everyday Planner, in collaboration with Pouf World Founder, Winnie Wong. Customers who complete PICKUP Quests can get the planner beginning November 20.
Available in two colors – PICKUP Green and Bare – the planner offers bleed-resistant pages and undated calendars to maximize productivity. A new, expanded Daily UPlift Page helps users reflect on their everyday glimmers, while a finance tracker and goal agenda support better planning habits.
To build on the holiday excitement, PICKUP COFFEE is also teasing an upcoming limited-edition Stanley Cup, with its own mechanics to be revealed soon.
The holiday quest is on! Download the PICKUP App to kickstart your PICKUP Quests, score the 2026 Everyday Planner, and visit the nearest store to “Make it Merry, Make it PICKUP.”
