singapore
-
APAC News
Digital: Singapore’s ‘The Celeb Net’ launches the world’s first celebrity marketplace platform in Malaysia
KUALA LUMPUR, MALAYSIA – In this era, celebrity marketing is essential for increasing brand visibility, equity and ultimately volume of…
Read More » -
Digital News
Digital: Yahoo unlocks stronger results for brand storytelling with newest Video Lite feature
SINGAPORE – Yahoo today unveiled its latest ad solution, Video Lite, in Asia-Pacific (APAC) that will help brands enhance their…
Read More » -
Insight & Intelligence
Insight: Nearly 9 in 10 Singapore consumers spend over two hours a day scrolling through social media on mobile, IAS study finds
SINGAPORE — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released the latest Social Ads…
Read More » -
Campaign Spotlight
Campaign Spotlight: Ariel’s latest #ShareTheLoad film by BBDO India takes a more defiant stand for equality
SINGAPORE — Ariel has launched the fifth edition of its #ShareTheLoad campaign titled ‘See Equal‘. Conceptualised by BBDO, the film…
Read More » -
Insight & Intelligence
Insight: Asia’s social ad spend soars 24 percent in Q4 according to new Emplifi report
SINGAPORE – Emplifi, the leading unified customer experience platform, today released the results of its comprehensive analysis of Q4 2021…
Read More » -
Campaign Spotlight
Campaign Spotlight: TBWA\Singapore and Sticky team up to launch new line of candies showing that all love is sweet this Valentine’s Day
SINGAPORE — Valentine’s Day is an annual global celebration of love, but its festivities are still predominantly centered around heterosexuality,…
Read More » -
Digital News
Digital: Gen Zs are all about “da good vibes” only, and so are their first dates
SINGAPORE — You go, Glen Coco! You took the vibe check to the next level and found someone who matches…
Read More » -
Campaign Spotlight
Campaign Spotlight: NCPC’s anti-scam campaign uses emotion to reach Singaporeans
SINGAPORE — The National Crime Prevention Council of Singapore (NCPC), together with Ogilvy Singapore, have launched their latest anti-scam awareness…
Read More » -
Insight & Intelligence
Insight: The future of marketing? Perceptions of virtual influencers in Southeast Asia
SINGAPORE — While not quite as popular as human influencers yet, more companies are playing with the idea of marketing…
Read More » -
Press Release
Gaming: M1 partners with Blacknut to bring 5G-powered cloud gaming services to Singapore
SINGAPORE — M1 Limited (M1), one of Singapore’s leading Mobile Network Operators (MNOs), today announced an exclusive partnership with market-leading…
Read More » -
Campaign Spotlight
Campaign Spotlight: National Library Board and Ogilvy invites Singaporeans to pick a haiku, discover a book
SINGAPORE — The National Library Board (NLB) has partnered with Japanese lifestyle company MUJI as part of ongoing efforts for…
Read More » -
Campaign Spotlight
Campaign Spotlight: POSB journeys through fairy tales to champion financial literacy in children
SINGAPORE — As new forms of finance emerge and cashless living becomes increasingly the reality, the financial literacy of our…
Read More » -
People
People: Dentsu Singapore charts return to pre-pandemic growth as it reinforces bench strength with key senior appointments
SINGAPORE — Dentsu International (dentsu) Singapore is pleased to announce that it has delivered a strong close to 2021, charting…
Read More »
