SINGAPORE – In a bold move that merges fashion-forward thinking with cutting-edge technology, Skechers has unveiled Luna, an AI-powered retail assistant that’s redefining the customer experience at their newest location in Punggol Coast Mall.
Developed in collaboration with We Are Social Singapore, Luna represents the next evolution in personalized shopping. This digital fashion confidante engages with customers through an in-store interactive kiosk or via Telegram, offering real-time style guidance and product recommendations tailored to individual preferences.
Irene Lee, senior general manager, Skechers Singapore: “As a comfort technology brand, harnessing new and innovative solutions to connect with our customers is part of our DNA. With the opening of our new store in Punggol Digital District, it enhances customers’ retail journey with a unique, social, and interactive experience with Luna.”
Manolis Perrakis, innovation director at We Are Social Singapore: “The emergence of AI speech-to-speech technologies is powering an agentic AI revolution that forms the backbone of future consumer-facing systems. Luna is an additional touchpoint for Skechers to complement its innovative retail experience, uniting retail and online environments into a seamless ecosystem. This integration empowers brands to strengthen customer relationships and drive dynamic, two-way conversations that connect the shop floor and customers’ phones.”
Luna isn’t just another chatbot – she’s a sophisticated AI agent utilizing multiple models to enable natural speech-to-speech interactions. Whether you’re seeking advice on complementing your current outfit or building a complete look from scratch, Luna analyzes real-time conversation data to function as your personal stylist.
This limited-time activation showcases how the future of retail might look where AI assistants with knowledge of your personal style create integrated shopping experiences across multiple touchpoints. Curious fashion enthusiasts can experience Luna in person at the Punggol Coast Mall location or chat with her via Telegram at https://skechers.projectluna.xyz/.
Credits
Innovation Director: Manolis Perrakis
Creative Technologist: Elbert Nathanael
Executive Creative Director: Omar Sotomayor
Creative Director: Rodrigo Mitma
Senior Copywriter: Geraldine Ho
Senior Art Director: Boon Tan
Art Director: Cheryl Chua
Art Director: Jamie Fong
Junior Art Director: Lance Tan
Creative Intern: Gladys Law
Head of Studios: Cedric Lim
Production Lead: Kevin Fee
Post-Production Lead: Kai Wing Wong
Junior Content Producer: Xin Yi Lim
Project Management Lead: Vivian Tan
Producer: Sheena Lee
Technical Project Manager: Diana Ismail
Head of Account Management: Caroline So
Account Director: Nadiah Mohd
Senior Account Executive: Aashiq Ahmath
