ASIA-PACIFIC – HO CHI MINH CITY, VIETNAM, DECEMBER 2, 2011: MegaStar Cineplex, has tapped TBWA\Vietnam to launch a new commercial to build brand awareness for their newest cinema in Vietnam. The launch is planned alongside the grand opening of the new MegaStar Cineplex at Crescent Mall, Ho Chi Minh City this December.
“At MegaStar we have the latest 3D and Digital presentation technology combined with the best digital sound to date in a luxurious, comfortable environment. Going to the movies in Vietnam matches or even exceeds other cinema experiences around the world,” said Brian Hall, Chairman at MegaStar Media Company.
“Everyone loves going to the movies and most people leave the experience still buzzing long after it’s over. We wanted to capture that in a fun way,” said Patrick Tom, Executive Creative Director, TBWA\Vietnam.
“Ultimately we wanted the communication to summarize the amazing experience people have when they visit MegaStar Cinemas,” added Hall.
The commercial launches in cinemas nationwide this month.
CREDITS
Title: Amazed
Client: MegaStar Media Company
Agency: TBWAVietnam
Executive CD: Patrick Tom
Associate CD: Fanindra Jain
Writer: Fanindra Jain, Nhung Nguyen
Art Director: Khanh Mai
Production Company: Fatman Films
Exec Producer: Gordon Westman
Producer: Hai Ta
Director: Patrick Tom
DOP: Hai Bac
Post Production: Pixels Garden
Production Manager: Trang Pham
Music: Those Music Guys P/L (Melbourne) – Ian Parkinson, Clive Young
Account Services: Bui Quanh Anh
Client Head of Marketing: Mariam El Bacha, Kevin Yee, Ly Nguyen
