the word on creativity
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Global News
Intelligence: McCann Worldgroup’s newest global study finds COVID-19 fatigue as other concerns surge
SINGAPORE – Twenty-six per cent of people globally believe that social divides are a worse threat than Covid-19 (this rises…
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Digital News
Digital: New podcast “Let’s Talk Oppa!” teaches Korean language through K-dramas and K-pop
MANILA, PHILIPPINES — On July 24, Inquirer Podcasts will launch “Let’s Talk Oppa!” — a new podcast that teaches Korean phrases using…
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Global News
New Business: BBDO India partners with Bacardi’s Dewar’s for Immediate Release
SINGAPORE — Bacardi Global Brands has partnered with BBDO India for one of its key portfolio brands – Dewar’s. The account will be handled…
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Campaign Spotlight
Campaign Spotlight: #SocializeResponsibly is the new normal for beer lovers
MANILA, PHILIPPINES — As the pandemic put a freeze to life outside our homes, a new consumer behavior has appeared…
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Featured
adobo Series: Creative Minds in Lockdown with Rajdeepak Das, Managing Director India and CCO, Leo Burnett, South Asia
MUMBAI, INDIA – As the world continues to change drastically thanks to the widespread impact of the COVID-19 pandemic, the…
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Philippine News
Brand & Business: NUWORKS scales up eCommerce business solutions offering
MANILA, PHILIPPINES — Amidst the lockdown, eCommerce paved the way for sustained revenue generation and risk diversification of businesses. It…
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Philippine News
Music: Ben&Ben portrays family drama on ‘Nakikinig Ka Ba Sa Akin’ music video
MANILA, PHILIPPINES — Award-winning Filipino band Ben&Ben explores the complicated dynamics of a fictional family in the music video of…
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Philippine News
Brand & Business: Connected Women trains Filipino women in AI for free, in partnership with UN Women
MANILA, PHILIPPINES — With the Philippines bracing itself for the impact of artificial intelligence (AI), one social impact tech startup…
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Campaign Spotlight
Campaign Spotlight: Kasikornbank and GREYnJ United Bangkok uncover a hidden yet heartwarming story in a sequel to “Docovidtary”
BANGKOK, THAILAND — As the pandemic subsides in Thailand and with the easing of COVID-19 restrictions, businesses are gradually reopening.…
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Global News
Awards: Livinguard face mask designed by Birger Linke receives Red Dot award
BEIJING, CHINA — Swiss biotech company Livinguard® has developed a textile for reusable masks that inactivates and eliminates bacteria, fungi, and viruses…
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Philippine News
Insight: SVP of Teleperformance PH tells us what’s keeping employees motived amid crises
MANILA, PHILIPPINES – The COVID-19 pandemic was an unforeseen crisis that brought unprecedented uncertainty to companies globally. One such challenge…
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Campaign Spotlight
Campaign Spotlight: Grey Argentina and Itaú Bank take to the streets to serve seniors during the pandemic
BUENOS AIRES, ARGENTINA — Grey Argentina and its client, Itaú, the largest private bank in Latin America, joined forces recently…
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