the word on creativity
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Campaign Spotlight
Campaign Spotlight: Dutch Mill Launches Innovative In-Game Promotion with CJ Worx, Entering a Survival Game to Give Extra Benefits
BANGKOK, THAILAND – In-games ads get viral among game players in Thailand with “The Secret Supporter” by CJ WORX. Dutch…
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Philippine News
People: Department of Tourism Releases Statement on the Passing of Former DOT Secretary Ramon Jimenez, Jr.
MANILA, PHILIPPINES – This afternoon, on April 27, 2020, the advertising industry was shaken with the news of ad legend…
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Digital News
Digital: The Show Must Go On with Lazada’s Livestreaming Feature on LazLive with Fun Activities
MANILA, PHILIPPINES – Lazada’s livestreaming feature, LazLive curates more content during the Enhanced Community Quarantine (ECQ) period. Leveraging the company’s…
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Digital News
Digital: First SWEEP eBootcamp by SMART Provides Virtual Learning Sessions for Young Filipino Innovators
MANILA, PHILIPPINES – Data analytics has been a key player in making our daily tasks easier, particularly in making complex…
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Campaign Spotlight
Campaign Spotlight: Victoria’s Secret Breaks Stereotypes of Sexiness in China in New Campaign by TOMORROW
SHANGHAI, CHINA – Victoria’s Secret embarked on a bold mission to inspire young Chinese women to step up and create…
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Campaign Spotlight
Campaign Spotlight: Mahindra & Mahindra Says Thank You to #WarriorsOnWheels in a Film by DDB Mudra Group
MUMBAI, INDIA – Mahindra & Mahindra, one of India’s largest automobile makers, collaborated with DDB Mudra Group to create a…
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Digital News
Art & Culture: PETA Launches Youtube Channel with a 72-Hour Free Livestream of Shakespeare Rap Musical “William”
QUEZON CITY, PHILIPPINES – The Philippine Educational Theater Association’s (PETA) rap musical William, described by BBC News as “a modern…
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Campaign Spotlight
Campaign Spotlight: Leung de Leon Marketing Says “Long Live the Philippines” in Moving Film Celebrating the Nation’s Best
MANILA, PHILIPPINES – We Filipinos have been described as resilient for so long, it ought to be our collective last…
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Philippine News
Brand & Business: Stronger Together, Coca-Cola Shares Update on Collective COVID-19 Response for Frontliners and Communities
MANILA, PHILIPPINES – For 108 years, the purpose of refreshing the world and making a difference has always been the…
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Philippine News
Brand & Business: International Theatre Child Actress Sheena Bentoy is Named as the New PROMIL Kid
MANILA, PHILIPPINES – Whether it’s her exceptional talents, good looks, and grit, there’s no denying that new PROMIL kid Sheena…
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Philippine News
Travel: What It’s Like to Work for an Airline Amid a Pandemic, Cebu Pacific Personnel Shares the “Heart of Juan”
MANILA, PHILIPPINES – The nation was taken by surprise and worry when the COVID-19 pandemic hit the country. As the…
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Global News
Brand & Business: Netflix Reports $5.8B Total Revenue for Q1 2020 and Shares the Impact of COVID-19 to Its Business
CALIFORNIA, US – Netflix has recently revealed its Q1 2020 earnings with a Letter to Shareholders and an executive interview…
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Digital News
Digital: Don Papa Rum Stirs Up the Perfect Musical Escape with Sugarlandia Sessions on Stream, Collaborating with DJs and Artists
MANILA, PHILIPPINES — After a month in quarantine, many of us have become experts in coming up with creative ways…
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