MANILA, PHILIPPINES – This afternoon, on April 27, 2020, the advertising industry was shaken with the news of ad legend and former DOT Secretary Ramon Jimenez, Jr.’s passing. With this, our whole team at adobo magazine would like to offer our deepest condolences to his family and colleagues. We are with you as you mourn this great loss.
Department of Tourism Secretary Bernadette Romulo Puyat also shared a statement on the saddening news:
On behalf of the officials and employees of the Department of Tourism (DOT), I would like to extend our sincerest condolences to the bereaved loved ones of former Tourism Secretary Ramon “Mon” Jimenez, Jr. who recently passed away.
The DOT family pays tribute to the immeasurable contributions of Secretary Jimenez who laid down the foundation for the country’s most famous tourism campaign, “It’s More Fun in the Philippines,” which I have chosen to retain until now, and the DOT policies that helped shape the National Tourism Development Program (NTDP) for 2016-2022.
Today, we mourn the loss of Mon Jimenez but we will be forever grateful to him for the growth of the tourism sector, and for promoting the Philippines as a place that is wonderful, joyous and fun.