ASIA-PACIFIC – FEBRUARY 25, 2011 – OMD China has won media planning and buying duties for Lashou.com, the largest group purchasing website in China. The site has experienced dramatic growth over the past two years and is expecting continued robust growth, with significant investment in advertising and marketing. Lashou.com reviously bought all media in-house.
Lashou.com CEO, Wu Bo, said, “OMD has the rare combination of scale and resources of a major agency and the agility and ‘can do’ attitude of intimate businesses, which made the selection of OMD a powerful choice.”
Complementing OMD’s China HR (Monster.com) win in 2010, the Lashou.com win boosts the dotcom credentials of OMD in China significantly. Commenting on the deal, Siew Ping Lim, CEO OMD China, said “This is great win and we are honoured to be working with Lashou.com and helping them to continue on their rapid growth path in a fast expanding market that is China.”
