Pam Garcia, whose insights helped power groundbreaking work for Surf at Lowe, joins JWT as Executive Planning Director from Aug. 15, 2008.
On his soon-to-be partner, JWT ECD Dave Ferrer said, “I look forward to working closely with Pam in creating ideas that our consumers will be most interested in and will want to spend more time with.”
JWT Manila CEO Jos Ortega also looks forward to Garcia’s joining the team. “She brings with her a very intimate understanding of low and middle income consumers, who are the primary sources of business for most of our clients.”
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In addition to Surf, Garcia’s accounts at Lowe included Close-up, Domex, J&J, Alaska and Dole. Her work for Surf was twice recognized in the Unilever ABC Awards.
