UltraSuperNew
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Campaign Spotlight

SKYN, UltraSuperNew explore heart-syncing intimacy in new Christmas experiment
TOKYO, JAPAN – Just in time for cosy season, condom brand SKYN has launched a Christmas campaign spotlighting the softness…
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Campaign Spotlight

Duolingo’s owl enters the ring: Duo takes on Japan’s beloved mascots in sumo showdown
TOKYO, JAPAN – There are two major obsessions in Japanese culture: sumo wrestling and brand mascots. Now, an offbeat new…
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Brand & Business

Meet the New UltraSuperNew: Delivering Japanese creativity for global brands
TOKYO, JAPAN – In tandem with the opening of its new Tokyo office, independent creative agency UltraSuperNew has unveiled a new…
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People

Diana Ganea joins UltraSuperNew Tokyo
TOKYO, JAPAN – UltraSuperNew, the independent creative agency known for its boundary pushing work across Tokyo, Singapore, and Taipei, has…
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Campaign Spotlight

Duolingo turns kisses into language lessons in new summer campaign
TOKYO, JAPAN — Summer is the perfect time to take a break from the daily grind, unwind, enjoy outdoor activities, socialize,…
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Campaign Spotlight

Skyn’s Valentine’s Day spot by UltraSuperNew explores the question, ‘What happens when AIs go on a date?’
TOKYO, JAPAN — Leading condom brand SKYN has launched its annual Valentine’s Day campaign for the Japanese market, showcasing the…
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Campaign Spotlight

Skyn’s advocates for safe sex in an action-packed adventure by UltraSuperNew Tokyo
TOKYO, JAPAN — SKYN‘s summer campaign, “No SKYN, No Love,” takes a Mission Impossible approach to deliver an essential message…
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Brand & Business

UltraSuperNew announces Linus Chen as Creative Partner and Sarah Emmanuel-Cheong as Managing Director
SINGAPORE — Independent creative agency UltraSuperNew has appointed Linus Chen as Creative Partner in the Singapore office. He will work…
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Campaign Spotlight

Campaign Spotlight: Skyn and UltraSuperNew Tokyo hypnotize couples and reintroduce them to each other as strangers
TOKYO, JAPAN — SKYN condoms wanted to remind couples in a long-term relationship about the fresh and exciting feelings they…
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Campaign Spotlight

Campaign Spotlight: Carousell creates a song and dance out of home service customer reviews
SINGAPORE — Online marketplace Carousell has launched a new digital and OOH awareness campaign to highlight their home services offering.…
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Campaign Spotlight

Campaign Spotlight: Meditopia tames the monsters in our minds in new campaign by UltraSuperNew
TOKYO, JAPAN — Modern life on planet Earth has never been as stressful or overwhelming as it is now. The…
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Campaign Spotlight

Campaign Spotlight: Haters Gon’ Hate in Greenpeace’s futuristic urban utopia by UltraSuperNew Tokyo
TOKYO, JAPAN — Ahead of one of the most important summits of our time, COP26, Greenpeace has launched ‘Haters Gon’…
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Campaign Spotlight

Campaign Spotlight: The unstable tableware to help find balance for Norwegian Seafood Council from Platinum and UltraSuperNew Tokyo
TOKYO, JAPAN – Sometimes, things have to be a little out of whack to help you find some balance, and…
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