um
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New Business
Universal McCann: An energizing force as TCP Red Bull’s new media AOR
KUALA LUMPUR, MALAYSIA – Universal McCann (UM), the global media agency network powered by the mission to ‘Stand Against Bland’,…
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Insight
Retail brands, debt, and mental health: Are brands doing enough?
LONDON, UK — New research from media agency UM, in partnership with MoneySuperMarket and mental health charity Campaign Against Living…
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Brand & Business
UM launches Full Colour Media proposition with groundbreaking brand building research and proprietary growth model
SINGAPORE – UM, a global media agency network of IPG Mediabrands, today launched its new ‘Full Colour Media’ proposition and philosophy.Designed…
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New Business
Universal McCann is the refreshing choice for Spritzer as media AOR
KUALA LUMPUR, MALAYSIA – Universal McCann (UM), the global media agency network of IPG Mediabrands, has been appointed Media Agency…
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People
UM promotes Michael Wellington to Head of Media Planning to strengthen client success
MELBOURNE, AUSTRALIA — UM Australia announces the promotion of Michael Mellington to the newly created role of Head of Media…
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Campaign Spotlight
Premier Inn and Leo Burnett celebrate vibrant and unique guest experiences
LONDON, UK — Hospitality company Premier Inn and creative agency Leo Burnett UK have partnered on the latest installment of the former’s “Rest…
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New Business
Chery awards media agency of record partnership to UM following a competitive pitch
SYDNEY, AUSTRALIA — Following a highly contested pitch, media agency UM has been selected as global car manufacturer Chery‘s media…
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Insight
UM and Initiative propel IPG Mediabrands to top spot in latest RECMA rankings
MANILA, PHILIPPINES — The latest RECMA qualitative report rates IPG Mediabrands Philippines as the number one ranked media agency group…
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Press Release
UM named global media Agency of Record for General Mills
SINGAPORE — UM, a global media agency network of IPG Mediabrands, has been named global media Agency of Record for…
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Awards News
‘Ultimate Classroom’ becomes first ever branded content nominated for a Logie
SYDNEY, AUSTRALIA — For the first time in Logie history, brand-funded entertainment has been nominated for a coveted Logie Award. Network…
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People
UM Australia furthers push for sustainable future growth with Andy Copeland as General Manager for Brisbane
BRISBANE, AUSTRALIA — Media agency UM Australia has appointed digital expert Andy Copeland to the newly created role of General…
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Insight
Study on Australian consumers find that ‘grey’ video content can diminish ad effectiveness
SYDNEY, AUSTRALIA — Running ads next to “Grey,” or content that may not necessarily be deemed unsafe or unsuitable in…
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People
IPG Mediabrands’ UM elevates Sasha Savic to Global Chief Executive Officer
SINGAPORE — UM, a global media agency network of IPG Mediabrands, has announced the appointment of Sasha Savic as Global…
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