ASIA-PACIFIC – SINGAPORE, JULY 24, 2013 – XM Asia Pacific wins Adobe Digital Marketing Asia Partner of the Year award at the Adobe Digital Symposium in Singapore.
The award was given to acknowledge XM Asia’s commitment to digital innovation, and successfully driving value for Adobe Digital Marketing business across Asia.
XM Asia is the leading business and consulting partner for Adobe in Asia which implements its products across the region. They design and implement majority of Adobe’s experience manager solutions in Asia. Among Adobe’s clients that XM supervises are: MasterCard, Maxis, Malaysia Airlines, Singapore Tourism Board and Singapore Economic Development Board.
“As Adobe’s leading business partner for the region, we are very proud of this recognition. Adobe’s leadership in digital marketing, together with our shared commitment to drive digital transformation through our consulting capabilities, make this a successful partnership,” said Vince Lui, managing director of XM Asia Pacific.
Adobe Marketing Solutions gives marketers a complete set of analytics, social, advertising, targeting and web experience management platform to carry out real-time marketing to drive greater customer intimacy. Chief marketing officers and chief information officers looking for large-scale digital transformation initiatives are among the product’s target clients.
“XM are setting the benchmark in next generation marketing platforms in Asia. Their vision to look beyond the campaign engagement to a transformational journey with their clients has allowed Adobe to accelerate our business through our strategic partnership” said Nicholas Smith, global partner manager of Adobe Digital Marketing – APAC
XM Asia, a JWT company, has strategically built out its consulting practice complementing the company’s growing digital marketing offering over the last 10 years. Since 2011, XM Asia has expanded its offices in Singapore and Malaysia, and acquired XM Gravity in Jakarta and Thomas Idea in Bangkok.
