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Insight: The first 30 days: Isentia offers the Philippine presidential race campaign period at a glance

MANILA, PHILIPPINES — Since their respective announcements through both mainstream media and the digital space, the Philippine presidential candidates have had various strategies for their campaigns. The public has had varied reactions to their movements as the campaigns are seen all over the news, in the palm of people’s hands through their phones, and in the streets through staged rallies and house-to-house campaigns.

In line with the current political events in the Philippines, Isentia, the leading media intelligence and insights solutions provider in the Philippines and Asia-Pacific, has created a report documenting the first 30 days of the Philippine Presidential Election campaigns.

Candidates have begun their respective campaigns, all of which gained some kind of traction on mainstream and social media. This report highlights the figures of which among the top five candidates according to media volume, gained the most media traction, and what were the key topics discussed in all these conversations.

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This report, which is readily available through this link here, monitored media activity and sentiment during the candidates from February 8, 2022 to March 9, 2022. The report also includes several conversations and trends which occurred in both mainstream and social media.

The whitepaper also seeks to comprehend the themes and sentiment of the media and digital public discussions on the identified candidates since the official campaign period from February 8, 2022 to March 9, 2022.

To learn more, you may access the full report HERE.

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