SINGAPORE – December 18, 2013 – Dentsu Möbius, the progressive digital arm of Dentsu Network/Asia, is finishing the year in style by winning the global social media mandate for Singapore Airlines. Dentsu Möbius has been living up to its 2013 MARKie win at Marketing Magazine’s Agency of the Year, with more good news on the way, the agency said in a press release. The fact that Dentsu Möbius secured bronze in that competition at the ripe old age of six months might have raised some eyebrows at the time, but turned out to have been a rather visionary choice by the jury, they said..
Dentsu Möbius will work with Singapore Airlines to boost the iconic carrier’s presence on social media. The two parties signed a two-year contract. Dentsu Möbius rose to the top to snap up the account after battling it out with almost ten other agencies through the selection process.
“Working with a client like Singapore Airlines is a huge deal for Dentsu Möbius: you’re talking to a proud and excited managing director here,” said James Hawkins, Managing Director, Dentsu Möbius. “We know what we are capable of and it is good to know that big names on the market, for some of which social is a new game, are noticing this too and giving us their vote of confidence. We will tap our expertise and passion to harness the power of social for Singapore Airlines, arguably the best airline in the skies today.”
Chairman & CEO of Dentsu Network/Asia, Dick van Motman commented, “James and the team at Dentsu Möbius have done a fantastic job over the last year. They’ve shown incredible tenacity and are living and breathing Dentsu’s vision of moving business by moving people. Their successes over the last year have included not only Singapore Airlines, but also Bridgestone, MasterCard, and CapitaMalls Asia and I couldn’t be more pleased with their progress.”
James Hawkins added, “The team is flying high and adding Singapore Airlines to our client roster is a wonderful way to end what has been a tremendous year for the company. Our portfolio is coming along very nicely – I’m sitting on my hands right now waiting to announce the next couple of wins – and I’m looking forward to continuing on this high-growth trajectory in the next year.”
