Warc
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Insight & Intelligence
WARC report says boomers’ shifting media habits impact media planning
LONDON, UK — According to WARC Media’s latest Global Advertising Trends report, ‘Baby Boomers’ big digital shift’, Baby Boomers remain the world’s wealthiest generation, yet,…
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Insight & Intelligence
WARC’s latest report calls on strategists to prove their worth in a rapidly changing industry
LONDON, UK — Strategists worldwide are looking for opportunities to demonstrate their value as budget cuts and the evolution of AI disrupt the discipline. These are key findings included in “The Future of…
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Insight & Intelligence
New WARC Advisory study looks into Earned Media as a top tactic in driving creative effectiveness
LONDON, UK — A new white paper has recently been released by WARC Advisory and global communications firm Edelman. “Beyond the Buzz: Examining the Effectiveness…
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Insight & Intelligence
WARC and ANA reveal new whitepaper on instilling a culture of creative effectiveness
NEW YORK, USA — WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the US advertising industry’s…
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Insight & Intelligence
WARC’s latest study reports that global advertising spending will top $1 trillion this year
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spending is…
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Insight & Intelligence
WARC’s new report highlights challenges and opportunities in programmatic advertising
LONDON, UK — WARC has released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the…
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Insight & Intelligence
WARC Media underlines the worth of gaming in advertising, but states ad spend is fractional
LONDON, UK — Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend…
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Insight & Intelligence
WARC’s latest study with Meta underlines business messaging as a key tool in fostering consumer relationships
LONDON, UK — Creating a more personalized two-way interaction with customers is an increasingly important requirement for brands and can…
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Insight & Intelligence
WARC Media predicts Pinterest’s ad revenue to reach $4.2 billion in 2025 as it embraces shoppability and AI
LONDON, UK — Pinterest’s commercial momentum is accelerating, with the platform recording its fastest rate of both advertising revenue and monthly active user (MAU) growth…
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Insight & Intelligence
WARC APAC shares key insights from this year’s winning campaigns: disrupting classic tactics and more
SINGAPORE — Following an in-depth analysis of the 64 shortlisted, Gold, Silver and Bronze winning campaigns of the WARC Awards 2024…
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Insight & Intelligence
New WARC and TikTok study reveals 20% boost in brand recognition via short-form video
SINGAPORE — Fragmented media consumption and rising advertising costs make it harder for brands to reach and connect with audiences. Increasingly, advertisers…
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Insight & Intelligence
Partnerships and collaborations revealed as top ad strategy in APAC, according to WARC Rankings
LONDON, UK — A new report is released by WARC Creative summarizing key insights from winning campaigns executed in Asia Pacific that…
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Insight & Intelligence
Act Responsible and WARC unveil the best campaigns on social responsibility with the ‘Act Good Report 2024’
SINGAPORE — “ACT Good Report” is a unique ranking showcasing the world’s most impactful use of creative communications to promote…
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