Warc
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Insight
WARC forecast Instagram’s global advertising revenue to reach $71bn in 2024
LONDON, UK — Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent…
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Insight
WARC study redefines metrics for success in performance marketing
LONDON, UK — WARC, the global authority on marketing effectiveness, in partnership with brand tracking company Tracksuit, and WARC sibling company Perpetua, provider of ecommerce advertising optimization and intelligence, has released new research into the…
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Insight
Global advertising spend to top $1trn for the first time next year, claims WARC
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that the global advertising spend…
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Insight
WARC: A new era of programmatic advertising beckons, but are advertisers prepared?
LONDON, UK — WARC, the global authority on marketing effectiveness, has released “The Future of Programmatic,” the latest WARC strategy…
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Insight
WARC Media Report Reveals Connected TV Growth Lags Behind Retail Media’s Surge
SINGAPORE — WARC Media’s latest Global Advertising Trends report, “Connected TV’s next episode,” has revealed that advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However,…
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Insight
TikTok’s advertising revenue poised to defy 2023’s digital ad market slowdown
In a 2023 report by WARC Media, it was revealed that the digital advertising industry is currently experiencing a slowdown…
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Insight
WARC unveils insights from Cannes Creative Effectiveness Lions 2023 winners
SINGAPORE — WARC, the global authority on marketing effectiveness, has released “Creative Effectiveness Lions 2023 – Insights from the winners,” a report identifying trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions,…
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Insight
WARC, Lions and ANA reveal Align, Build and Embed framework on driving a culture of creative impact at Cannes Lions
CANNES, FRANCE — WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has released…
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Awards News
WARC Awards for Effectiveness and LIONS unveil this year’s shortlists
LONDON, UK — The shortlists are announced for the WARC Awards for Effectiveness 2023, in association with LIONS. Now in…
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Insight
YouTube trumps Netflix as biggest TV streaming platform according to WARC Media’s ‘Platform Insights’ report
LONDON, UK — YouTube, hit hard by the digital ad market slowdown, remains popular among consumers. It reaches half of…
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Insight
Tech innovation and social influence lead in tactics for commercial success, WARC Creative’s latest report finds
LONDON, UK — To help companies improve the business impact of their creative marketing, WARC Creative has released a report…
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Insight
Search advertising to be worth $350.4 billion in 2023, and is set to be disrupted by AI and more, says WARC
LONDON, UK — Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored…
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Insight
WARC and Google release guide on how to deliver value and sustained growth in retail
LONDON, UK — A complex post-pandemic retail landscape, including a shift to omnichannel shopping, has resulted in a need to…
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