Warc
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Insight
Insight: New WARC study benchmarks the success of CPG brands on Instacart – and shows why availability and search are key drivers for growth
MANILA, PHILIPPINES – COVID-19 created the perfect environment to force a step-change in how Consumer Packaged Goods (CPG) brands distribute…
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Insight
Insight: According to WARC, ‘IRL’ ad investment worldwide will reach $44.4bn in 2022, still 1.6% down on pre-COVID levels
LONDON, UK — A new WARC analysis comparing global ad spend with the latest citizens mobility data reveals that the…
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Insight
Insight: According to WARC’s Global Marketing Index, 2021 srongest year ever for marketing budgets globally
LONDON, UK — WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months…
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Insight
Insight: 2021 Strongest year ever for UK’s ad market
LONDON, UK — The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market…
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Awards News
Awards: WARC Awards for Effectiveness 2022, in association with LIONS: Business-to-Business, Collaboration & Culture and Sustained Growth juries named
LONDON, UK — The final three jury panels are named for the WARC Awards for Effectiveness 2022, a global competition…
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Awards News
Awards: WARC Awards for Effectiveness 2022 – Customer Experience, Instant Impact, and Brand Purpose juries named
LONDON, UK — The first three jury panels are named for the WARC Awards for Effectiveness 2022 in association with…
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Awards News
Awards: WARC Awards for Media 2021 winners announced
LONDON, UK — A total of 56 campaigns across diverse markets and product categories for global brands including adidas, Allianz,…
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Awards News
Awards: WARC Awards for Media 2021 shortlists announced
LONDON, UK — With many brands adapting their marketing strategies to reach consumers in new ways following the pandemic, some…
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Press Release
Brand & Business: Colenso BBDO named #2 creative agency in the world and #1 campaign in the world, in WARC Effective 100 Rankings
AUCKLAND, NEW ZEALAND — The WARC global results have been announced and Colenso BBDO has taken out two of the…
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Insight
Insight: Global advertising market sees record growth in 2021 – up 23.8% to $771bn
LONDON, UK — New advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered…
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Insight
Insight: WARC Rankings 2021 are released – the most awarded campaigns and companies for creativity, effectiveness and media excellence in the world
LONDON, UK — The WARC Creative 100, Effective 100, and Media 100, a suite of global rankings and the ultimate…
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Insight
Insight: WARC and YouTube release “Brand-building at the speed of culture: The role of online video in Asia”
SINGAPORE — Online video is where culture is being cross-pollinated between brands, creators, fans, and viewers. Every minute, 300 hours…
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Awards News
Awards: WARC Awards for Effectiveness 2022 now launched
LONDON, UK — The WARC Awards for Effectiveness 2022 in association with LIONS, are now launched and open for entries.…
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