Indonesia – JWT Jakarta announced today that they have been awarded creative duties for Indofood’s Chitato potato chip brand. The business was awarded after a competitive multi-agency pitch process which included Pantarei, Lowe and the incumbent, Dipra.
Chitato is a market leader in snacks manufactured by Indofood, Indonesia’s largest food company. The pitch was led by JWT Jakarta’s President, Lulut Asmoro.
“We were working with a clear and inspiring brief that had us focusing on consumer sentiment towards the Chitato brand,” said Lulut. “We presented an insightful strategy positioning digital at the center of our offerings, which contributed to the win. We are thrilled to add Chitato to our client portfolio and excited about the opportunities to deliver fresh ideas through both above the line and below the line channels for the brand.”
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