GLOBAL – AMSTERDAM, NETHERLANDS, JANUARY 13, 2012: Visual Identity Management (VIM) Group has expanded geographic coverage, signing up partners in Germany, Taiwan, and Denmark, giving it a presence in 11 markets. Germany’s Double Q, Taiwan’s The Resource Cube, and Denmark’s DanSign have joined the group.
“When it comes to brand implementation, most branding agencies hand over their work to their clients’ own organizations. Since a rebranding takes place – on average – once every six years, specific expertise is needed to successfully implement a new brand. Implementing a brand is a complex and cost-intensive task, and this is all the more true for brands operating internationally. Our research has shown that if a client invests €1 in hiring a branding agency, they’ll invest 20 times that amount in the implementation process that follows," said Marc Cloosterman, CEO of VIM Group.
The company is looking to add more members in other geographic area, as clients demand local brand implementation companies that can cooperate using the same working methodologies.
