ASIA-PACIFIC – THAILAND, OCTOBER 17, 2012 – Thailand’s most prestigious annual creative awards show, the Adman Awards – endowed Leo Burnett with two Best of Show awards in the Film and Print/Outdoor/Ambient categories. These were also the only two Best of Show awards handed out that evening.
Leo Burnett took home a total of 23 awards which also includes 3 Golds, 10 Silvers and 8 Bronzes.
The agency’s ‘Beijing Duck’ viral film for Sunsnack’s sunflower seeds was given the prize as the country’s Best Film Commercial on the back of its huge popularity and success in Thailand. The film, created to look like an authentic news broadcast from an obscure area of China, was repeatedly screened on Thai TV and on Thai newscasts for several weeks, building publicity and interest around the story, before it was revealed as part of an integrated effort to launch Sunsnack’s new hyper-charged, spicy duck-flavored, sunflower seeds. The widespread popularity of the hilarious film led to a substantial increase in sales for Sunsnack.
The Best of Show in Print/Outdoor category is for its work for Chulabhorn Hospital (Cancer Patients Department) entitled ‘Hair for Hope’. As part of an effort to raise money to help cancer patients pay for expensive hospital treatments, Leo Burnett found an artist who used the hair lost from chemotherapy patients as the raw material of beautiful unique sculptures that became part of an art exhibit.
