Press ReleaseTechnology

Technology: French smartphone brand Wiko lands in the Philippines

MANILA, PHILIPPINES — French smartphone brand WIKO has arrived in the Philippines’ marketplace where it launched the WIKO T50, the latest premium smartphone in the T-series. WIKO T50 brings the beautiful design that is based on elegant French aesthetics, as well as the innovative advanced display, camera, and performance features into the hands of its young users.

A series of pre-order activities have been kicked off from May 25th on WIKO’s official store on Lazada and Shopee. On the highly anticipated 6.6 Grand Sale, WIKO is also ready to offer amazing storewide discounts as and attractive giveaways.

WIKO was founded 11 years ago in France and has rapidly expanded its reach. Currently, it has visibility in over 30 countries worldwide, now including the Philippines. WIKO’s strength lies in a deep understanding of its target audience, combining the latest technologies and sense of lifestyle, packaged in an easy-to-use form that is trendy yet designed to look sensuous and appealing at the same time.


A WIKO product is both elegant and high-tech which keeps in step with the growth and maturity of young users. It is also a personal statement of the user’s aspirations for elegant simplicity, casual freedom, and shared enthusiasm.

Having positioned itself to target the Gen Z market segment, WIKO continues to invest in R&D to offer best-in-class quality smartphones. With a DNA of high performance and long-lasting batteries, WIKO has gained the recognition of more than 30 million users in 35 markets, emerging as one of the top smartphone brands in the European market and now arriving in Latin America.

WIKO T50 is engineered to offer a superlative photography experience with its cameras, an incredible charge speed for the power user, and an immersive entertainment experience on the go.

Fans of the popular French brand will be delighted to find in the WIKO T50 high-resolution 64-Megapixel Triple AI cameras for stunning photos, a 40W Fast Charge to quickly juice up, a beautiful 6.6-inch Edgeless Display to enjoy content, a 4000mAh big battery to last the day, and a 128GB large storage for all the videos and music you want to store on the phone.

The WIKO T50 is a combination of aesthetic design and technology and has been designed for young digital natives and Gen Z users who consume vast amounts of digital information and services on the internet using their mobile devices.

“I am sure that the new generations in Southeast Asia who love gaming and photography, sharing their lives and experiences on social media will enjoy this device. What’s more, they will love the all-screen design and elegant French aesthetics of the WIKO T50 which will draw the admiration of everyone,” commented Violetta Jovanovic, global marketing director for WIKO Mobile.

High-resolution 64-megapixel triple AI cameras for stunning photos

The WIKO T50 is equipped with powerful cameras to enable the user to capture stunning photos and videos at any time of the day. All the cameras utilize AI for automatic scene detection and to facilitate computational photography to produce high-quality photos.

The triple-camera at the rear comprises the main 64-megapixel high-resolution camera, an 8-megapixel ultra-wide angle camera, and a 2-megapixel macro camera.

The 64-Megapixel Camera has a large aperture of f/1.9 and is equipped with a high-resolution 1/1.7-inch sensor to capture every detail in the subject or scene. With such an astounding resolution, the camera can produce photos with pixel dimensions as high as 9216 x 6912 pixels – users can zoom into any detail within the photo with up to 5x digital zoom.

The 8-megapixel, f/2.4 ultra wide angle camera has a 120-degree Field of view which makes it possible to fit more of the scene into the photo. Users can now squeeze in more of their friends into large group photos.

Fans of macro-photography will love the 2-megapixel, f/2.4 macro camera in the WIKO T50 which enables the user to shoot sharp close-up photos of tiny objects down to as close as four centimeters away.

At the front of the WIKO T50 is a 16-megapixel selfie camera that has the ability to use Artificial Intelligence (AI) to enhance portrait shots. It also has a wide-angle lens.

Excellent performance of the WIKO T50 40W fast charging

Included in the box is the 40W fast charger that can power up Wiko T50’s battery for more than 65% in just 30 minutes. In addition, the WIKO T50 comes with a large 4000mAhi battery to last an entire day. Whether you are playing games, listening to music, or simply browsing the Internet, WIKO T50 lets you enjoy every moment without worrying about battery life.

The WIKO T50 runs on Android™ 11 which provides a smooth user experience, powerful device controls, and easier ways to manage conversations, privacy settings, and more. Even Google Mobile Services is also available on the WIKO T50.

At the same time, the WIKO T50 ships with a large storage capacity of 128GB – this is enough for the user to store more than 10,000 HD music files, 400 HD TV episodes or 24,000 pictures on the phone that they can immediately access, even when not connected to the Internet.

6.6-inch edgeless display on an all-screen design

The WIKO T50 is available in three colors: Aqua Green, Lively Pink, and Midnight Black. The WIKO T50 has a large edgeless LCD display that measures 6.6 inches, with FHD+ 2400 x 1080-pixel resolution, and can display 16.7 million colors. The slim 20:9 aspect ratio makes it comfortable to hold when making calls, taking photos and videos, and typing messages. The bezels around the WIKO T50’s display are so narrow that the screen appears edgeless, with an incredibly high screen ratio of more than 94 percent.

The 6.6-inch edgeless display on the WIKO T50 provides users with an immersive and enjoyable viewing experience, whether they are browsing through Tiktok, watching Netflix, or playing Mobile Legends. The slim aspect ratio and all-screen design of the WIKO T50 make it look sleek and sophisticated, reflecting the discerning aesthetic taste of the user.

The WIKO T50 will bring freedom and fun to the lives of these young and trendy users and enable them to boldly pursue their dreams of a carefree lifestyle, capturing precious memories of the passions and adventures in their lives.

“WIKO wants to make smartphone technology accessible to all. Our users all around the world tell us that they love the French design aesthetic of our phones which helps them make a personal statement about their aspirations for simplicity, elegance, comfort, innovation, freedom, and enthusiasm,” added Violetta Jovanovic.

The WIKO T50 is available from June 2 for just Php 11,999. For more information, please visit the brand’s official website or Facebook page.

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