MANILA, PHILIPPINES — Adobo Magazine recently held an exclusive "Ask the Philippine Jury" interview with the esteemed jurors of the YouTube Works Awards at the Google Headquarters last June 27. The team posed burning questions from the adobo Magazine community to the judges, aiming to uncover the secrets behind a successful campaign and the platform’s profound impact on the industry as a unique channel for storytelling and marketing. The full Philippine jury lineup included: Melvin Mangada, Chairman, 4As Philippines | Chief Creative Officer, TBWA\ SMP Mick Atienza, President, Philippine Association of National Advertisers (PANA) | AVP, Consumer WiFi and Mobile Advertising, Smart Communications, Inc. Liam Capati, Chief Media Officer, Publicis Media Romina Joy Albarillo, Senior Director & Strategy Lead, Openmind Macce Samarista, Digital Marketing, Media and Commerce Lead, Unilever Nutrition SEA & Indonesia Kim Martin Viray, AVP, Head of Marketing Communications, GCash Oyie Pingol, Global Media Head, Jollibee Group of Companies Lisa Sioson, Executive Creative Director, McCann Worldgroup Angela Mendoza, Creative Director, Publicis Manila, Inc. Carlo De Leon, Managing Partner, Wavemaker PH Crisela Magpayo-Cervantes, VP, Head of Marketing Communications & Media, Globe Telecom Emmanuel Ordinanza, VP and Head of Integrated Media, Nestlé Malu Vasallo, Chief Investment Officer and Head of GOAT (Content Marketing), GroupM Manny Gonzales, President, Digital Marketing Association of the Philippines (DMAP) | Head, Ogilvy Consulting Philippines Angel Guerrero, President and Editor-in-Chief, adobo Magazine https://youtu.be/rUO-gnrp_D0 A notable take came from Lisa Sioson, Executive Creative Director at McCann Worldgroup, who proposed an addition to the awards: a People’s Choice category. "This is YouTube, the birthplace of popular culture," she emphasized. "The rest of the world should be in on it." Furthermore, Filipino leaders in creativity and marketing – Dennis Perez, Lead of Brands and Creators, Digital Marketing, Media and Commerce Lead at Unilever Beauty & Wellbeing Southeast Asia, and Philippine Jury Head Melvin Mangada, Chairman of 4As Philippines and Chief Creative Officer of TBWA\SMP – are joining the rest of the Grand Jury to decide on the overall Southeast Asian winners, to be crowned in October. Philippine winners of the YouTube Works Awards will be announced in September 2024, with the overall Southeast Asian winners to follow. Stay tuned to find out which works will be representing Philippine storytelling and creativity alongside other regional winners in the coming months. adobo magazine is an official media partner of YouTube Works Awards 2024.
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