GLOBAL – Five months into his role as MDC Partners Chief Creative Insurgent, Alex Bogusky retires from advertising. Bogusky, founding partner of Crispin Porter & Bogusky (CP+B), will direct his attention to his non-advertising interests, much of it not for profit.
Bogusky spent two decades with CP+B and was head creative for several years until his appointment as co-chairman with Chuck Porter in 2008. Last January, MDC specially created a part-time position for him. As Chief Creative Insurgent, Bogusky was responsible for the creative output across the holding company’s agency network, which also includes Mono, Skinny, and Redscout.
Last December, Adweek proclaimed Bogusky “creative director of the decade” for his disruptive and much talked-about work. CP+B was recently awarded the Titanium Grand Prix in Cannes for Best Buy’s “Twelpforce”. Other notable campaigns under Bogusky’s creative leadership include Burger King’s “Whopper Sacrifice” and “Simpsonize Me”, and the anti-tobacco campaign for Truth.
Bogusky’s side projects include publishing two books and running an online talk show "Fearless Q&A". In industry circles, he is known for promoting sustainability initiatives and investing in an eco-friendly auto repair service called Green Garage. He revealed to Fast Company this week that some clients did not like the things he had said and that he did not want MDC to have to keep doing damage control on his behalf. His book “The 9-Inch Diet” on serving sizes ruffled a few feathers among his high-profile fastfood clients.
Image from AdAge.com
