Campaign Spotlight: Leo Burnett Thailand launches two new campaign films for Krungsri First Choice

THAILAND – Since the COVID-19 pandemic began, people started to take care of their health more seriously in order to live a better life. Due to this, majority of Gen-Ys seek support for healthcare costs and even change their spending lifestyle; so they would have enough savings to foot the hospital bill.

As healthcare is added to their financial responsibilities, many millennials get salary reduction or worse–they lose their job. For this reason, saving up for healthcare seems impossible.

To support millennials with their health savings, Krungsri First Choice teams up with Leo Burnett Group Thailand to launch two commercial films titled “BBQ” and “Wakeboard”.



In these short and quirky adverts, we see a bunch of millennials having a good time, only to be stopped by their mother or their auntie to remind them of the risks their activities may bring. Instead of stopping them from doing what they want, Krungsri First Choice credit card would like to give these young people a good start with their new deal, in which they offer 0% interest plan with up to 6 months installment, covering both health insurance and medical fees.


The campaign begins its launch on social media to effectively reach millennials. Krungsri First Choice believes that the deal will help Gen-Ys live their own life responsibly in good health, without having to rely on family members for support.


Title: (1) BBQ , (2) Wakeboard
Client: Ayudhya Capital Services Company Limited
Product/Service: Krungsri First Choice
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Sarut Yungcharoen
Art Director: Sompat Trisadikun, Ariyawat Juntaratip, Sarut Yungcharoen, Kanyaporn Longprasert
Copywriter: Kittinat Prasomsap
Account Management Director: Rathawan Sukanake
Account Director: Pattra Ketsamathi
Account Executive: Naphat Chiangrat
Agency Producer: Rungrudee Chinpratan
Strategic Planner: Praewpakorn Chumsainaayudhaya, Arnon Kanchanapun

Production Company: Factory01 Co., Ltd.
Film Director: Wuthisak Anarnkaporn
Assistant Film Director: Mattanee Uajarernsup
Production Producer: Rungtawan Nanthasaen
D.O.P: Natdanai Naksuwan

Editing Company: Matad Co., Ltd.
Editor: Sippanart Olarnsaritkul

Sound Production Company: Pumpumpumpum Co., Ltd.
Post Production Company: One cool production Co., Ltd.
Media Agency: Initiative

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