Firms based in Asia bags 15 awards in Day 2 of Cannes Lions International Festival of Creativity. Unfortunately, Asia failed to snatch any awards under the categories of Digital Craft, Entertainment and Entertainment for Sports.
Which campaigns made the list? Read on below.
FILM CRAFT LIONS
Bronze Lion
Sponsor
- “VICKS – One In A Million #TOUCHOFCARE” by OFFROAD FILMS, Mumbai / PUBLICIS SINGAPORE for P&G Vicks Vaporub
- “What Happened ?” bu CHERRY, Tokyo for Hecate
- Akuma No Kimura (Demonically Spicy Ramen) by Dentsu Inc., Tokyo for Nissin Foods Holdings Co., LTD
ENTERTAINMENT LION FOR MUSIC
Silver Lion
- “The Barbershop Girls: Shaving Stereotypes” by GREY INDIA, Mumbai for P&G Gillette
Bronze Lion
- “Sound-Free Concert” by HAKUHODO INC., Tokyo / TBWA\HAKUHODO INC., Tokyo for JAPAN PHILHARMONIC CLASSIC MUSIC
INDUSTRY CRAFT LIONS
Silver Lion
- “MOTLEY CRUE THE DIRT (NETFLIX)” + “STAR TREK DISCOVERY (AMAZON PRIME)” + “GAMES OF THRONES (HBO)” + “EXPEDITION VOLCANO (BBC)” by Ogilvy Hong Kong for KFC Hong Kong
- “TRUCK ART CHILDFINDER” by BBDO PAKISTAN for BERGER PAINTS
- “GET BACK, TOHOKU” by DENTSU INC., Tokyo EAST JAPAN RAILWAY COMPANY
Bronze Winners:
- “The Very Happy Meal Font.” by HAPPY MEAL BEACON/LEO BURNETT, Tokyo for McDonald’s Japan
- “PAIN-DREAM”, “SHAME-DEFIANCE”, “INHUMAN-HUMAN” and “DESPAIR-JOY” by IMPACT BBDO, Dubai for 28 TOO MANY
- “THE MOST CHALLENGING PINGPONG TABLE” by TBWA\HAKUHODO INC., Tokyo for JAPAN PARA TABLE TENNIS ASSOCIATION
- “72POSTERS FOR SCHOOL TEAMS PARTICIPATING IN THE HIGH SCHOOL SUMO TOURNAMENT” by DENTSU INC., Tokyo for The Hokkoku Shimbun Kanazawa High School Sumo Wrestling Tournament
- “Lose Yourself In A Book” by CHEIL WORLDWIDE HONG KONG / CHEIL WORLDWIDE BEIJING for Penguin Random House North Asia
- “MUSIC”,“TIDY-UP” and “HOMEWORK” by Cheil Worldwide for CHUPA CHUPS
- “Blink Test” and “Blink Off” by WUNDERMAN THOMPSON, Mumbai / J. WALTER THOMPSON INDIA, Mumbai / J. WALTER THOMPSON AMSTERDAM for Jimmy Nelson Foundation
