GLOBAL – The results of the D&AD Student Awards were revealed last week at Spitalfields Market in London, bringing to a close a competition maintaining the high standards of the D&AD.
< width="500" height="354" alt="" src="/global//UserFiles/open brief. " />
Kingston University’s Color Wheel for IKEA
Sponsor
Only 12 First Prizes were awarded in the 26 categories, in addition to 29 Second Prizes and 43 Commendations overall. A team from Kingston University, United Kingdom was awarded Student of the Year for its IKEA color wheel catalogue. The team is one of the seven First Prize winners from the UK. A team from Brigham Young University, United States won a First for their Doritos TV ad that might alarm the Society for the Prevention of Cruelty to Animals (and humans). Firsts also went to Design Factory International of Germany for Direct Response, Centro de Diseño Cine y Televisión of Mexico for Product Design, Miami Ad School of Spain for TV Promo, and Hong Kong Polytechnic University of Hong Kong for Photography.
< width="500" height="351" alt="" src="/global//UserFiles/photography. " />
Hong Kong Polytechnic University’s Z Zegna images for Getty Images
The D&AD Student Awards presents sponsored briefs that teams of one to five students work on. Asia’s only First Prize winner, Ricky Lo Wing Kit of Hong Kong Polytechnic University, also won a Second Prize in the same category, responding to the Getty Images brief. He will be featured on gettyimages.com. Other D&AD Student Award winners will receive internship placements with sponsors or agencies.
The only other Student Yellow Pencil winner from Asia is the team from National Taiwan University of Arts, which won Second Prize for TV Advertising.
“Judges were especially tough this year but we still found work that inspired us, and quite frankly made us a bit jealous,”says Greg Quinton, D&AD Education Chairman. “Good quality finish is important, of course, but what we’re really looking for is great ideas. My advice to graduates is to not look to what’s trendy right now, but to really look at the brief. The answer always lies within it.”
Of the 200 shortlisted responses from 15 countries, only 51 were not from the UK or US. RMIT University (Australia), Communication University of China (China), Limkokwing University of Creative Technology (Malaysia), Lasalle College of the Arts (Singapore) and Tainan National University of the Arts (Taiwan) were the Asia-Pacific teams shortlisted by the jurors.
Images from D&AD Student Awards
