McCann Worldgroup Philippines announces the appointment of President and CEO Patricia “Ricki” Arches as Chairman of the Board of Directors, after a recent stockholders’ meeting. Ricki Arches maintains her position as President and CEO, concurrent to the chairmanship role, and now directly reports to MWG Asia-Pacific Regional Director Michael McLaren.
The appointment, which is aligned with recent regional management re-structuring, makes a powerful statement on the central role that Southeast Asia is expected to play in the continued growth and leadership of the McCann network. Philippines, in particular, recognized as home to one of the strongest and most prolific agencies in the McCann system, is pivotal to this mandate.
Meanwhile, McCann is also taking its integrated marketing expertise into a new level by consolidating its multi-discipline creative resources into one reporting structure under Chief Creative Officer Raul Castro. The new arrangement aims to enhance discipline collaboration and ensure a seamless product delivery system.
McCann is also beefing up its management team, with a new Managing Director for McCann Healthcare set to take on the reins by mid-April, while choices for Managing Directors for Momentum and MRM Worldwide will soon be announced.
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