News briefs: Fil-Am paper launches Manila edition, TV5 news site Interaksyon goes live, Inquirer launches full digital edition

PHILIPPINES, FEBRUARY 23, 2011 – The news scene continues to heat up, not only on TV as more news becomes available on more platforms.

Philippine News comes full circle

A top weekly Fil-Am broadsheet lands in Manila fifty years after a young journalist left for the U.S. to set up a newspaper for the Filipino-American community. California-based Philippine News launched last week its Manila edition with veteran business journalist Beting Laygo Dolor as editor-in-chief. Philippine News is the oldest continually running Filipino-American newspaper and is circulated in all 50 states. The Manila edition, which will principally be circulated in the Makati and Ortigas business districts, has as its niche market vacationing Filipino expats.

Sponsor

Philippine News covers the Filipino-American community, notably the exploits and achievements of Fil-Ams in business, politics, the arts, sports and American society. Publisher Francis Espiritu said the Manila edition is "slightly different" from the various US editions in its wider coverage of local business and the economy.

TV5 launches Interaksyon

Simultaneous with the launch of the 24-hour free T.V. news and sports channel Aksyon TV last Monday, News5 launched its online news portal InterAksyon. InterAksyon presents real-time news writeups and multi-media content.

“Our anchor news program for TV, Aksyon, lent itself conveniently to a catchy online name, as well as the opportunity to still strongly co-brand with TV5 and News5. Aksyon as a brand captures one emerging truth about online media: It’s no longer enough to have news, or content in general, nor even hits. People expect interaction,” explained Roby Alampay, TV5 senior manager for New Media.

InterAksyon has partnerships with Metra for the most technologically advanced weathercasts and MMDA for synchronized traffic updates. The site is fully social through Facebook Connect and automatically live streams audio from Radyo Singko News FM 92.3. InterAksyon also links to front pages of community news websites from around the country, giving the portal a more national focus.

Alampay added that through InterAksyon.com, TV5 envisions a synergy with other stakeholders to give the best online experience on the site. “It is no secret that TV5 invests in the best technologies, and our site is backed up by powerful servers that can handle much, much more than static banner ads. We’re open to brainstorming with advertisers and agencies on new forms of narrative and message delivery–and interaction–that they may want to explore.”

To relive the past and reawaken the spirit of EDSA in every Filipino, InterAksyon.com presents its first special feature on the 25th anniversary of People Power. Through its tie-up with Radio Veritas, DZRJ, and IamNinoyIamCory Movement, the site offers a graphic timeline and interface of what happened in February 1986, plus discussions via social media.

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Inquirer goes fully digital

Also last Monday, the Philippine Daily Inquirer announced that a digital replica of the paper, including ads and special sections, is now available on subscription via NewspaperDirect. The digital edition is also mobile-friendly for gadgets running on Android and iOS. The digital edition comes on the heels of Inquirer’s free app, which has selected stories from the Inquirer.net website.

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