PHILIPPINES, MARCH 2011 – As part of its Sarap Magbago (change tastes good) campaign, Pepsi partnered with My Shelter Foundation to build a school made out of recycled plastic bottle, first school building of its kind in Asia.
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The Bottle School recently opened its doors to its first set of pupils on a site donated by the local government in San Pablo City. The structure is made largely of around 9,000 recycled waste plastic bottles filled with liquefied adobe. Volunteers recruited by Pepsi via the campaign helped collect bottles of any brand, and raise awareness of the national classroom shortage and build the structure. The building also uses glass bottles to let natural light in.
“Through the Bottle School Project, we would be able to make bigger, greater positive changes in our country one bottle at a time. We are glad to work with Pepsi to provide a sustainable and eco-friendly way of solving the classroom shortage and garbage problem in the Philippines,” said My Shelter founder Illac Diaz. My Shelter is a non-profit organization that aims to build sustainable structures
Mikey Rosales, Pepsi brand manager, said: "Pepsi is strengthening its ties with Filipino youth through the Bottle School Project. Having volunteers participate in the construction is a huge thing because we not only save on materials but on labor costs as well."
Said BBDO Guerrero General Manager Francine Kahn-Gonzalez: "The overall campaign has almost 30,000 volunteers nationwide and we’re very proud to be part of this project to help Filipino youth get involved in different activities that benefit society."
