ASIA-PACIFIC – SINGAPORE, SEPTEMBER 23, 2011 – Liana Teo has been appointed by T\PR, TBWASingapore’s public relations unit, as general manager. Teo was previously the regional manager for Media, Analyst and Influencer Relations at HP’s Personal Systems Group, Asia Pacific and Japan.
Over the past five years, Teo developed and led HP’s external and influencer relations across the region, providing high-level counsel to senior management and country leads across the region.
She also managed HP’s issues and crisis management program on a regional level. Teo was credited as the first communications specialist to introduce a social media focus into HP’s communications strategy. Following the success of the program in the Asia Pacific region, HP adopted social media as an integral part of their global communications strategy.
Teo has more than 17 years experience delivering public relations programs for blue-chip multinational and leading Asia Pacific conglomerates including GE, FedEx, Apple and Chubb Insurance. Prior to joining HP, she had a short stint in 3Com and, before that, worked in Shanghai as vice president of Corporate and Technology practices for global agency Ketchum. She has also worked with MDK, the PR agency within the Batey Group, as Group Client Services Director, leading both the IT and Corporate practices.
“It’s great to have Liana back in the agency business. Her extensive regional experience will be invaluable to our clients – both multinational and local – who are increasingly seeking to expand at a regional level,” said Beth Kennedy, executive director of T\PR. She added, “Liana’s social media skills will also boost the agency’s ability to maximize our reach into the digital world.”