WHYBINTBWATEQUILA positions Nissan Micra for urbanites

ASIA-PACIFIC – MELBOURNE, AUSTRALIA, DECEMBER 2010 – WHYBIN\TBWA\TEQUILA and Nissan Australia have launched the Nissan Micra "In Sync With The City" campaign this week, the largest for the agency this year. 

 

Pre-launch TV and metrolites were also rolled out in the past weeks. The rest of the campaign includes TV, print, online and below the line centered on the www.micralane.com.au.

 

 

 

The microsite lets users experience city driving through custom shortcut maps, exclusive music downloads and Micra promotions. Features include test driving and a competition to win a A$5,000 holiday voucher.

 

The campaign positions the car as ideal for city driving and showcases its maneuverability, small turning radius, reverse parking sensors, I-Key and push start buttons, clever interior storage solutions such as the handbag holder, and follow me home headlights.

 

"Our main aim for the campaign is to present the main selling points of the Nissan Micra campaign to a young professional audience–by utilizing modern music and colorful graphics," said WHYBIN\TBWA\TEQUILA Melbourne Managing Director Andrew Scott.

 

The TVC features the music track "I Know What I Am" by the emerging UK rock group Band of Skulls. The song is also featured on the first episode of Gossip Girl Season Four, which is sponsored by Nissan Micra.

 

CREDITS

Client: Nissan Australia
Agency: WHYBIN\TBWA\TEQUILA
Creative Director: Scott Whybin, Russ Tucker
Creative Team: Amelia Birrell, Peter Kirwan, Craig Brooks
Design/Animation: Kim Janson, Jolene Chang, Veasna Pech
Developer: Egli Becerra, Andrew Vernon, Wendy Su
Agency Producer: Margot Ger, Michael Kavanagh, Tony Hall
Account Service: Samantha Huyer, Jade Huysmans
Planner: Paul Mayes, James Needham
Media Buying: Carat