adobo LIVE! Yang Yeo, Co-Chief Creative Officer for APAC at Hakuhodo and Industry Craft Jury President at Cannes Lions 2018

As Jury President of Industry Craft at the Cannes Lions International Festival of Creativity, the Co-Chief Creative Officer for APAC of Hakuhodo explains how ideas and execution need to come together for an effective Industry Craft campaign. He also makes the case for why Industry Craft is important and how thrilled he is that, for the first time, true experts in craft came together to judge Industry Craft Lions.

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