ASIA-PACIFIC – SOUTH KOREA, MAY 14, 2013 – DDB Group Korea has won Johnson & Johnson’s Medical business after a competitive pitch that included McCann, Ogilvy & Mather and Crenor.
DDB Group will concentrate on developing campaigns for Johnson & Johnson’s LifeScan brands ads in Korea, expected to role out in May this year.
“We are delighted to have been given the opportunity to work with a prestigious and global brand such as Johnson & Johnson Medical and to develop campaigns to market products in its on-going support for diabetics,” said Kevin Koh, CEO of DDB Group Korea.
The first campaign to launch will be for the OneTouch brand from LifeScan – a blood glucose monitoring metre. OneTouch is currently the second leading electronic blood glucose monitoring brand in Korea behind Accu-chek from Loche, out of more than 70 competing diabetic monitoring brands in Korea.
According to a statement from Johnson & Johnson Medical, DDB was awarded the account for its strategic and creative approach, as well as its high level of understanding of the brand’s mission.
