GLOBAL – UNITED KINGDOM, JANUARY 13, 2012: The 2011 Agency census shows size of employed base in IPA member agencies has 2.8% growth. The annual survey of employment trends in media, advertising, and marketing communications agencies recorded an increase of employment from 18,843 to 19,732.
Other increases also recorded are the average agency by 6.1 employees and the estimated number of first-year trainees in member agencies by 19.2% on a year-on-year basis.
Results that have yielded almost unchanged are the male to female ratio, which roughly remains the same on a 51.3% male and 48.7% female; the overall percentage of women on executive boards, which is also unchanged on a 22.4% year-on-year basis. Also, the average age of employees remains constant at 33.8.
The survey also sees a 90.6% employed base from a white background and 9.4% is from a non-white background.
Employed base outside UK is 13.4% 6.6% of which is from Europe; 3.1% from Asia Pacific,; 1.3% from USA/Canada; 1% from Africa, 0.6% from South Asia; 0.4% from middle East; and 0.4% form latin America.
Also, flexible working has been introduced or used at 16% of agencies, often for the benefit of Generation Y employees, and 10% of agencies indicated that they were harnessing new technology in order to do this.
Says Paul Bainsfair, director general, IPA: “In a time of uncertainty these figures provide a good dose of positivity, particularly those showing the sharp increase in first year trainees coming into our industry,” says Paul Bainsfair, director general of IPA.
“These findings provide an insightful account of the breadth and depth of staffing levels in IPA member agencies. Interestingly, despite agencies doing more for less these past three years, the recovery in staff numbers to near 2008 levels is an indication of how much more robust the industry is compared to the recession of 20 years ago,” says Alex hunter, finance director, IPA.
