ASIA-PACIFIC – CHINA, AUGUST 5, 2013 – Argentinian polo star Facundo Pieres takes center stage in Royal Salute’s new global campaign as its new brand ambassador.
Pieres, the world’s top professional polo player and team captain of the Argentinian La Ellerstina, leds TBWA\Shanghai’s global print campaign showcasing the shared core values between the brand and the polo player.
“Facundo was a natural fit for the brand. His style, approach and commitment to the sport of polo embodies the spirit and philosophy of Royal Salute,” said Patrick Tom, TBWA\Shanghai group creative director.
The print advertisement, shot on location in West Palm Beach, showcased Royal Salute’s powerful spirit and masculine essence. It conveyed the shared fundamental ideals between the polo player and the brand: Vision, boldness and humanist leadership to win the game.
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TBWA\Greater China president Ian Thubron,added: “It’s terrific to be able to drive a high profile global campaign for such a premium brand out of TBWA’s flagship China office. China is no longer a ‘receiver’ but a creator of some of the most important work that we are doing as an agency.”
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FULL CREDITS:
Project Name: Royal Salute Polo Global Print Campaign
Client: Chivas Brothers London
Creative Agency: TBWA\Shanghai
Managing Director: Brian Swords
Senior Account Director: Ma Tse Wei
Account Manager: Julian Jin
Senior Planner: Benjamin Chen
Head of Creative: Edmund Choe
Group Creative Director: Patrick Tom
Creative Director: Eliza Wong
Copywriter: Berty Chung, Patrick Tom, Kate McMullen
Senior Art Director: Lomo Yang
Art Director: Harry Zhu
Photographer: Chris Jackson
Production Company: Getty Images
