ASIA-PACIFIC – INDIA, OCTOBER 29, 2012 – Sunteck Realty Limited has created an outdoor campaign in Mumbai to announce the launch of its luxury residential project – Sunteck City.
The V/S campaign is a platform for the end consumer to decide the side of life they wish to choose for themselves. The storyboard of the campaign was designed so as to communicate and position the project being launched as a Lifestyle City within the City.
Sunteck City has also tied up with Disney consumer products in offering Disney-inspired homes in this housing project. The homes will feature Disney-branded furnishing, home decor products, color palettes, bedding products, bath fittings and more to bring alive the Disney experience for the family. Sunteck City has attempted to bring these features on the outdoor displays as well.
The campaign aims to revive and make consumers relive the moments that the city life takes away. The campaign subtly links in the amenities offered. By deploying the V/S conceptnote, the campaign aims to bring about the correct decision making.
The campaign cuts across all age groups and speaks to every member of the family. Be the senior citizens, parents or the children. The pioneering tie up with Disney further brings alive the childhood moments.
