GLOBAL – DECEMBER 2010 – Ogilvy & Mather worldwide CEO Miles Young will lead the chairman of judges in the inaugural Warc Prize for Asian Strategy. Warc, the marketing intelligence service, is launching the $5,000 cash prize for the case study that demonstrates the most insightful marketing strategy in the region.The prize’s focus on insight and strategy complements existing award schemes in Asia, which reward creativity and effectiveness.
Young, who until 2009 was Chairman of Ogilvy & Mather Asia-Pacific, commented on the Warc Prize for Asian Strategy: "It is at present the one and only vehicle for really assessing the ability of businesses to grasp the true strategic challenges and for establishing the highest standards against which they can be measured.”
The prize is free to enter, and is open to brand owners and agencies in any discipline. It will be judged by a panel of senior clients and global strategy experts, including Sumeet Vohra, General Manager, Asia Marketing, at Procter & Gamble; Reynold D’Silva, Global Brand Director for Skincare at Unilever; Gareth Kay, Director of Brand Strategy at Goodby Silverstein & Partners in San Francisco; and Kevin Brown, Global Director of Engagement Planning at BBH. The full judging line-up will be announced in the coming weeks.
Rufus Olins, Chief Executive of Warc, commented: “The world is watching the rapid growth of Asia with fascination. For Warc it is an increasingly important market and with the launch of this Prize we intend to shed some light on the new behaviours and best thinking in the region.”
The competition is open to all agencies and marketers operating in South Asia, East Asia and Southeast Asia. Entries are invited from markets including, but not limited to, India, Pakistan, China, Hong Kong, Taiwan, Japan, South Korea, Vietnam, Malaysia, Indonesia, Singapore, the Philippines and Thailand. Full details are included in the Entry Kit at www.warc.com/asiaprize.
The deadline for entries is March 18, 2011. The winner will be announced in May.
