THE PHILIPPINES, AUGUST 13, 2012: Digital media planning solutions Effective Measure has appointed Maria Rodriguez Java as new country managing director for the Philippines.
In the newly created role, Java will lead efforts to increase awareness and adoption of the company’s leading research and planning solutions throughout the Philippines with a focus on user engagement, strategic partnerships and driving operational growth.
“There is a huge opportunity in the Philippines for Effective Measure’s groundbreaking solutions. I look forward to driving the growth of our first local office and being part of the expansion of our SEA team,” said Java.
“With high social media penetration and a growing demand for online content, the digital media market in the Philippines is experiencing unprecedented growth. We are delighted to have such a widely experienced digital executive at the helm of one of our fastest growing emerging markets,” said Effective Measure
Regional Managing Director – SEA, Dinesh Arasaratnam.
Java, is a ten-year veteran of the digital media industry with extensive experience in the Southeast Asia market. Prior to heading Effective Measure’s Philippines bureau, she was digital Director for Mindshare Philippines. She was also vice-president marketing, media, e-commerce and product for Airphil Express responsible for the strategy and brand revamp for the ambitious airline.
While in the broadcasting sector, Java led the strategic overhaul of the ABS- CBN Interactive digital platform turning it into the leading online news publisher in the Philippines and previous to that role was at Globe Telecom’s G-CASH.
Effective Measure will announce new appointments in the coming months as it is ramping up its executive talents in UAE, South Africa, Australia, and other SEA countries.
