NEW YORK – January 16, 2014 – New York Festivals World’s Best Advertising™ competition breaks all advertising molds by unveiling five newly crafted trophies designed by the revered New York design firm Sagmeister & Walsh, and inspired by New York City’s classic Art Deco skyscrapers.
“We’ve always hated those little glued on metal name plates,” said Stefan Sagmeister. Each NYF trophy contains a Pico type video projector that projects digital video credits onto any nearby viewing surface. Winners will see their names in lights…from the agency creatives to the client side…the entire production team can be included in the credit roll just like at the end of a feature film.
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“New York Festivals new advertising trophy has smashed the mold for advertising trophies. The trophy’s innovative Pico projector displays an unlimited number of credits, everyone involved on the winning campaign can be recognized for their creative contribution,” said Michael O’Rourke, President, New York Festivals.
The five trophies sizes and unique designs include: World’s Best Idea™, Grand Prize, First Prize, Second Prize, and Third Prize. Awards will be cast in aluminum and powder-coated in monochromatic colors and will range from 9.5 to14 inches in height. The variety of sizes and individual colors will allow award-winners to create their own multi-dimensional New York City scape in their trophy case on their conference table.
New York Festivals’ dynamic new trophy will immediately become a revered symbol of international creative achievement that will pay tribute to the most celebrated advertising campaigns and their creators from around the globe. These soon to be iconic trophies will be revealed at the 2014 New York Show™ events on May 1st, including creative panel discussions, keynote speakers, networking, the awards ceremony, and NYF’s after-party to honor the World’s Best Advertising. New York Show events will be held at the iconic New York Public Library’s Beaux-Arts landmark Stephen A. Schwarzman building located at 455 Fifth Avenue in New York City.
New York Festivals World’s Best Advertising competition is recognized worldwide as a touchstone for global creative excellence in advertising and marketing communications since 1957. The competition receives entries from over 75 countries in all media in the following competitions: Avant-Garde, Branded Entertainment, Collateral & Direct, Creative Effectiveness, Design, Digital, Film & Film Craft, Integrated, Outdoor, Print, Public Relations, Public Service, Radio, and Student.
The 2014 competition entry deadline is January 31st, and all entries submitted after that date will be subject to a 15% Rush Fee. For more information on the 2014 competitions go to: Rules & Regulations and to enter go to Log In.
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