HONG KONG – October 14, 2013 – Grey Group, one of the largest global communications network, has announced that Desmond Chan, formerly General Manager of Grey Hong Kong and Keith Ho formerly E.C.D, will be appointed to the role of Managing Partner of Hong Kong office; both will report to TH Peng, Chairman and CEO of Grey Group Greater China.
Jointly they will take up the responsibility of managing Grey’s Hong Kong operations, servicing key accounts, leading the team to generate more famously effective works, and developing new business collaboratively, Grey Group said in a press release.
“The creation of this duo team demonstrates the importance of Hong Kong market to Grey. It is a very positive step for the future, allowing me to leverage our knowledge of the market and the talents across Greater China," said Peng.
Desmond with a background of business operations and client management plus Keith’s solid experience and reputation in creative excellence and developing effective works for clients, they serve as a synergized combo to lead Grey Hong Kong to new heights. On top of Managing Partner, Keith will also assume the role of Chief Creative Officer to further maintain and elevate the agency’s creative excellence.
“I am confident that Keith and Desmond are the best men for the job. Leaving aside their highly impressive backgrounds, both of them have proven their skills, their experience, and their value to Grey Group over and over again, and are entirely familiar with both our clients and our existing structures. They deserve it,” said Peng.
The duo veterans joined Grey during the period of 2006 to 2007. Together they have been side-by-side winning new businesses like the recent gained WELLCOME and UA FINANCE accounts, and positioned Grey as one of the top agencies by winning creditable awards such as HK Effie Silver Award in 2013.
