Grab drivers face growing challenges as record-high fuel prices and the increasing cost of living strain their livelihoods. For those raising families, the added costs of healthcare and education make it even harder to stretch their earnings and provide for their loved ones. By supporting drivers through these uncertain times, Grab reinforces its role as a trusted partner, ensuring they can continue delivering quality service to passengers.
To showcase this, Grab and GIGIL collaborated with award-winning Filipino filmmaker Brillante Mendoza on a short film portraying the difficult choices Grab drivers face as breadwinners. Entitled “The Choice,” the film centers on a father caught between two paths, torn between providing for his daughter’s medical needs and his son’s education. Upon learning about Grab’s healthcare benefits and educational assistance, he applies for both programs, enabling him to meet the needs of both children.
“The Choice” has garnered 41 million views and 137K engagements on various platforms since posting.
CREDITS
Agency: GIGIL
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Managing Partner: Jake Yrastorza
Associate Creative Director: Mond Angat
Associate Creative Director: Alvin Adriano
Head of Art: Ronchris Cosme
Copywriter: Hans Dimaguila
Copywriter: Josiah Jagurin
Art Director: Jeremy Palac
Art Director: Jio Galvan
Art Director: Justice Gravador
Art Intern: Rob Sy
Strategic Planning Director: Nanais Hernandez
Junior Strategic Planner: Joaquin “Merc” Mercado
Client Success Director and Partner: Micco Balana
Account Director: Marvin Cortez
Account Supervisor: Rob Pabiling
Account Manager: Kelsy Corteza
Account Executive: Soph Mañalac
Producers: Sasa Abella, Denise Blanco Elizon
Client: Grab
Brand Marketing: Mesh Salutan
Brand Marketing: Chloe Fabul
Brand Marketing: Jewel Oliveros-Dael
Brand Marketing / Head of Marketing: Bea Bravo
Creatives: Rica Manuel
Creatives / Creative Director: Hex Ng
Production House: GoMotion
Director: Brillante Ma Mendoza
Executive Producer: Dams Yu
Director of Photography: Odie Flores
Assistant Director: Charita Ninay Castinlag
Production Designer: Erick de Guzman
Casting Director: Caloy Lapira
Line Producer: Mary Antonette Perez
Production Manager: Audrey Gladys Tamayo
Location Manager: Ying Alcantara
Production Staff: Cly Navarro, Jolina Balfermoso
Camera Operators: Fred Cortez, Walter Bolaños, Mark Anthony Marabe
Gaffer: Benjie de Vera, Marvin Cadua
Propsman: Anthony Peconcillo
Post House: Editcube Digital Studio Inc.
Sales Producer: Maria Teresita Añonuevo
Post Producer: Renzo Louis Añonuevo
Offline: Peter Arian Vito
Online: Justin Claude T. Fernandez
Colorist: Joe Nico Ebora
TOC: Gerald Chavez
Audio House: Hit Productions
Arranger: Arnold Buena
Audio Engineer: Vener Aristo
