MANILA, PHILIPPINES — Rey Tiempo took Game On to the London International Awards judging in October 2022, sitting down with some of the most influential leaders in technology and gaming today – the same individuals who make up the inaugural Creativity in the Metaverse category jury. One of the esteemed personalities in the jury is Jia Zheng, Vice President for Creative Strategy at Activision Blizzard.
In the second part of this three-part conversation, Rey and Jia delve into the intricate world of gaming and branding – and by extension, advertising – and how brands and advertisers can navigate the space while staying true to the spirit of the game and its loyal fanbase.
ABOUT THE WRITER
Rey Tiempo is Head of Experience and Innovation at Digitas Philippines. He has served as President of the Creative Guild of the Philippines, and has spent the last twenty-plus years leading teams to award-winning creative and effective work in Publicis Groupe, VMLY&R, Dentsu, BBDO, and Leo Burnett. Gamer, musician, comic book enthusiast, and relentless collector, Rey keeps himself immersed in platforms by creating music and gaming content. Currently playing: Hi-Fi Rush, Dead Space Remake, Forspoken, his backlog on Steam Deck.
Artwork by Dennis Nierra, Creative Director at Publicis Jimenez Basic.