adoboPicks
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adobo Picks: Super Bowl LX ads go all out with celebrity cameos
NFL Super Bowl weekend is considered the biggest annual sporting event in the United States, with many Americans hosting watch…
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adoboPicks January 2026: In the age of AI, creativity reminds us what it means to be human
The first month of the year often sets the tone for the creativity that will shape the months ahead. This…
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adoboPicks Year in Review: Campaigns that proved human connections still win in 2025
MANILA, PHILIPPINES – In 2025, creativity proved once again that its greatest power lies not in spectacle, but in connection.…
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adoboPicks November 2025: Global holiday campaigns redefine connection, culture, and the new language of joy
MANILA, PHILIPPINES – November 2025 served as the official creative starting gun for the holiday season, delivering a diverse, global…
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adoboPicks October 2025: Reinvention through bold imagination — The campaigns that transformed pop culture, purpose, and play into impact
MANILA, PHILIPPINES – October was a testament to reinvention through bold imagination, delivering a remarkable mix of purpose-driven artistry, hyper-local…
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adobo Picks September 2025: From Grindr to mascot sumo wrestling, these 5 campaigns defined September’s creative energy
MANILA, PHILIPPINES – In advertising, the race to stand out never slows down. Brands and creative agencies have been pushing…
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adobo Picks: Super Bowl LIX’s ad bowl is one big pop culture touchdown
Back in 2015, brands shelled out around $4.25 million for a Super Bowl ad spot. Fast forward ten years, and…
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From giants to John Wick to ‘Fly to Happy,’ here are our campaign picks this month
MANILA, PHILIPPINES — To celebrate a brand new year of creativity, the advertising industry continues to launch campaigns that spark…
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Keeping gifts, giving back, and jingle bells: The best of this holiday season’s campaigns
MANILA, PHILIPPINES — The holiday season is in full swing, and the advertising world is delivering campaigns that bring all…
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From hangover relief to Kung Fu ease, check out our top 5 campaigns from October
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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September roundup: How limited menus, spooky festivals, and crunchy collaborations made it among our top picks
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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From the Philippines to Australia, here are campaigns rallying behind the Paris 2024 Paralympic Games
MANILA, PHILIPPINES — Strength takes on many forms, and the Paris 2024 Paralympic Games has set the global stage for…
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Buckets, coins, and creative apologies: Bid farewell to August with these 5 standout campaigns
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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