CANNES, FRANCE — With the Cannes Lions International Festival of Creativity kicking off, the week-long celebration of outstanding works by the top creative minds from across the globe begins. With the anticipation for the award nights from June 19 to 23 continuing to grow, shortlists for the various categories will continue to be released throughout the week.
Among the first set of winners, which will be announced on the first day of the festival, are those for the Radio & Audio, Print & Publishing, and Outdoor Lions. The shortlists for these categories have recently been unveiled, with agencies from eight Asian countries making the cut, namely UAE, India, the Philippines, Saudi Arabia, Singapore, Japan, Israel, and Bangladesh.
For Outdoor Lions, FP7 McCann takes the lead among the Asian agencies. This is thanks to the UAE-based agency’s “The Heinzjack” campaign for Heinz, which made it to this category’s shortlist four times under Live Advertising and Events, Interactive Experiences, Ambient Outdoor, and Breakthrough on a Budget.
Also from the UAE are ‿ And Us and Impact BBDO, creative agencies leading the Asia shortlist for Print & Publishing with two shortlists each. Earning them the spots are ‿ And Us’ “One Star Cookbook” for Deliveroo and Impact BBDO’s “Newspapers Inside the Newspaper Edition” for Annahar Newspaper.
Completing the streak of earning the most spots among Asia-based agencies, UAE tops the other Asian countries with shortlists in Radio & Audio with “Frequencies of Peace” by FP7 McCann for Babyshop. The campaign was shortlisted four times under Retail, Use of Music, Audio-Led Creativity, and Corporate Purpose & Social Responsibility.
Check out the complete list of shortlisted works from Asia-based agencies under the Radio & Audio, Print & Publishing, and Outdoor:
Outdoor
Design for Promotional Items
- “Suraksha Ka Teeka” by Dentsu Creative India for Mortein
Special Build
- “Time to Read” by Saatchi & Saatchi ME for Kinokuniya
Live Advertising and Events
- “The Heinzjack” by FP7 McCann for Heinz
Interactive Experiences
- “The Heinzjack” by FP7 McCann for Heinz
Transit
- “Fuel Station” by Gigil for Netflix
Ambient Outdoor
- “The Heinzjack” by FP7 McCann for Heinz
Breakthrough on a Budget
- “The Heinzjack” by FP7 McCann for Heinz
Corporate Purpose & Social Responsibility
- “Newspaper Courts” by SRMG Labs for Ariyadiyah Newspaper
- “Malnutrition Labels: Nutritional Ink” by Dole Sunshine Company Singapore and St. Luke’s London
Print & Publishing
Commercial Publications
- “Unpictured Gourmet Guide” by Dentsu Inc. Tokyo for Future Design Shibuya General Incorporated Association
- “One Star Cookbook” by ‿ And Us for Deliveroo“Newspapers Inside the Newspaper Edition” by Impact BBDO for Annahar Newspaper
Local Brand
- “Newspapers Inside the Newspaper Edition” by Impact BBDO for Annahar Newspaper
Challenger Brand
- “One Star Cookbook” by ‿ And Us for Deliveroo
Single-market Campaign
- “Why Is This A Swiggy Ad?” by Talented Agency Bangalore for Swiggy
Social Behavior
- “Hair is not a Crime” by FP7 McCann for Clooney Foundation for Justice
Cultural Insight
- “The Unwritten Stories” by Asiatic Marketing Association
Corporate Purpose & Social Responsibility
- “The Folded Newspaper” by Blanco for The Association for LGBTQ Equality in Israel
Radio & Audio
Retail
- “Frequencies of Peace” by FP7 McCann for Babyshop
Use of Music
- “Frequencies of Peace” by FP7 McCann for Babyshop
Script
- “Ellipsis” by Wunderman Thompson Philippines for KitKat
Use of Audio Technology
- “Sole Music” by ‿ And Us, Dubai for Sole Music
- “I See Coke” by VMLY&R Dubai for Coca-Cola
Audio Led Creativity
- “Frequencies of Peace” by FP7 McCann for Babyshop
- “Sole Music” by ‿ And Us, Dubai for Sole Music
- “Sole Music” by ‿ And Us, Dubai for Sole Music
Breakthrough on a Budget
- “The Unheard Playlist” by Wondrlab India for Spotify
Corporate Purpose & Social Responsibility
- “Frequencies of Peace” by FP7 McCann for Babyshop
Winners for the Outdoor, Print & Publishing and Radio & Audio Lions will be revealed on June 19, 2023.
View the shortlists here
