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Asian agencies scoop up more LIA statues across TV & Cinema, Online Film, Audio & Radio at LIA 2025

LAS VEGAS, USA – More Asian agencies are recognized at the 2025 London International Awards after deliberations on the TV & Cinema, Online Film, and Audio and Radio juries concluded.

Led by Jury President Dan Lucey, Chief Creative Officer and Co-CEO of Havas New York, the jury for TV & Cinema and Online Film is thrilled to celebrate the year’s most outstanding film work.

Recognizing commercial films crafted for broadcast or cinema release with standout ideas, execution and craft, the TV & Cinema jury awarded a Grand LIA, five Gold, six Silver and 10 Bronze Statues, alongside six Finalists in the TV & Cinema category. The Grand LIA went to McCann Paris for their work The Final Copy of Ilon Specht produced for L’Oréal Paris.

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TV & Cinema, Online Film

BBDO Bangkok

Aside from winning the Grand LIA for Online Film, BBDO Bangkok also took home three Golds on the same category, specifically for Branded Content, Humor, and the Retail subcategories, plus a Silver on Online Film on the Retail Campaign subcategory for Death of a Salesman for Five Star Chicken. They also earned a Bronze on TV & Cinema (Banking & Finance) for Thai Life Insurance‘s Unfading Love.

Ogilvy Shanghai

Ogilvy Shanghai‘s campaign, “Make Love Last,” bagged a Silver for their works The Bedroom, The Hotel Room, and The Living Room for Viatris.

VML Ogilvy Japan

VML Ogilvy Japan‘s work for Fanta, Mr. Drone, Mr. Wild, Ms. Hot Spring, both earned Bronzes on the Humor Campaign subcategories of Online Film and TV & Cinema categories.

Other agencies

Leo Thailand‘s film Patient for Krungsri First Choice and GIGIL’s Miracle for RC Cola also earned Bronze statues on Online Film’s Humor and Branded Entertainment subcategories.

Audio & Radio

The “Chai Bansuri – The Tea Flute” campaign of Ogilvy India for Brooke Bond Taj Mahal Tea won a Silver on the Audio & Radio (Innovative Use of Audio & Radio) category, while BBDO Guerrero‘s works – “Fighter”, “Zombie”, “Racing” – for Mountain Dew scored a Bronze on the Audio & Radio (Beverages Campaign) category.

adobo magazine is an official media partner of LIA 2025.

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