Ogilvy Shanghai
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adoboPicks
This week’s top campaign news include dissolving bottles in Europe, fly-repelling canteens, and early Christmas greetings
MANILA, PHILIPPINES — Welcome to the fast-paced world of advertising, where creativity knows no bounds. This week, adobo Magazine presents…
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Campaign Spotlight
Ogilvy gets China’s generation of elders up and moving in ‘Morning Shanghai’ project
SHANGHAI, CHINA — In 2021, Ogilvy Shanghai introduced the Care Codes initiative, aimed at helping the elderly connect with the digital world. Building…
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adoboPicks
This week in ads brings us Lunar New Year celebrations, an invite into the world of Sugarlandia, and an important pledge from Publicis Groupe
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight
Coca-Cola taps into innovative experiences to celebrate the magic of connection and togetherness this Lunar New Year
SHANGHAI, CHINA — Beverage corporation Coca-Cola has ushered in the Lunar New Year with the launch of a multi-touchpoint campaign…
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Campaign Spotlight
Campaign Spotlight: Sprite takes over competitor brands in ingenious stunt by Ogilvy to launch Sprite Zero Sugar
SHANGHAI, CHINA — To launch Sprite Zero Sugar in Mainland China, soda brand Sprite is taking its competitor’s head start…
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Campaign Spotlight
Campaign Spotlight: Coca-Cola forges strong connections in and out of the virtual world with metaverse activation
SHANGHAI, CHINA — Coca-Cola is inviting Chinese consumers to beat the lethargy of the summer and come together in unexpected,…
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Campaign Spotlight
Campaign Spotlight: Balabala makes waves in fashion industry with virtual influencer ‘Gu Yu,’ created by Ogilvy Shanghai
SHANGHAI, CHINA — Balabala, a leading kids clothing label in China, recently revealed its new official brand ambassador Gu Yu,…
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Campaign Spotlight
Campaign Spotlight: Coca-Cola partners with Ogilvy Shanghai to bring a “real magic lunar new year” to millions of consumers across 10 markets, connecting families with cross-platform experience
SHANGHAI, CHINA — This Lunar New Year, Coca-Cola, in partnership with Ogilvy Shanghai, invites everyone to embrace and celebrate the…
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Campaign Spotlight
Campaign Spotlight: Shanghai Municipal Government and Ogilvy Shanghai create the Care Codes to help reconnect 140 million elderly to the digital world
SHANGHAI, CHINA — From buying groceries and booking a train ticket to making a medical appointment and hailing a taxi,…
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Awards News
Awards: Ogilvy takes home both Network and Agency of The Year at the 2021 APAC Effie Awards
HONG KONG, CHINA – Ogilvy emerged victorious for the third year running at the 2021 APAC Effie Awards, held virtually…
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Awards News
Awards: Agencies in APAC have 114 finalists for The One Show 2021
NEW YORK, USA — The One Club for Creativity has announced 55 agencies in 12 countries and regions in Asia-Pacific…
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Campaign Spotlight
Campaign Spotlight: Ogilvy’s Voice Doodler lets families create their own storybooks with their voices, in partnership with Wyeth Illuma
SHANGHAI, CHINA — With schools closed indefinitely due to COVID-19, the need for early childhood education digital resources has never…
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Campaign Spotlight
Campaign Spotlight: Ars Thanea and Ogilvy Shanghai Creates Campaign Demanding Change for Greenpeace
MANILA, PHILIPPINES – There’s this chilling beauty behind three different cards posted on social media by the crafts and design…
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