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Awards: ADFEST announces finalists for 2020; APAC agencies vie for metals

PATTAYA, THAILAND–ADFEST has released the finalists for its 2020 edition, winners will be announced in a virtual Lotus Ceremony on February 15, 2021.

Agencies from Japan dominated the Branded Entertainment Lotus category. HAKUHODO KETTLE’s “MORE THAN LIKES” for Y! Mobile, and “THE DYSTOPIA EXPERIENCE” for Amazarashi; TBWA\HAKUHODO’s “MOST CHALLENGING PINGPONG TABLE,” “THE RESTAURANT OF MISTAKEN ORDERS,” and “#TIRORITUNE” for 500 YEN EXTRA VALUE MEAL are in for the running.

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Meanwhile, the Audio Lotus was dominated by FLOCK CREATIVE NETWORK, JAKARTA for works such as “HAUNTED HOUSE,” “BUS TRIP,” and “WEDDING PARTY” for LELAP; and “AGAINST BOSS,” and “AGAINST KIDS” for SUTRA PERKASA.

Under Branded Entertainment Lotus, some of the agencies that have secured a spot are:

  • HOST/HAVAS, SYDNEY for AIR NEW ZEALAND “BRING ON WINTER”
  • CHEIL BEIJING, BEIJING for SAMSUNG “BACK2LIFE”
  • LEO BURNETT ISRAEL for K’S GALLERIES “EVA STORIES”
  • GOVT SINGAPORE, SINGAPORE for JULIE’S THE TRANSLATOR

Design Lotus is a mix of agencies from the Asia-Pacific region with MCCANN TLV being the geographical outlier for IKEA “THISABLES” under subcategories consumer products, and innovative & sustainable design .

Adfest 2020 Finalists – Design Lotus by adobo magazine on Scribd

Agencies from Japan take the lead at the Digital Craft Lotus category:

  • GREY JAPAN for WILDAID “HANKOGRAPH”
  • DENTSU CREATIVE X INC for “MORI BUILDING BRAND MOVIE DESIGNING TOKYO”
  • ADK CREATIVE ONE INC for ORY LABORATORY “AVATAR ROBOT CAFE”
  • SIX INC for AMAZARASHI “THE DYSTOPIA EXPERIENCE”
  • DENTSU INC for “TUNA SCOPE” and “NIKKEI BLEND”

Direct Lotus was dominated by agencies from Melbourne and Sydney:

  • LEO BURNETT SYDNEY for “BONDS RE-LOVED”
  • HOST/HAVAS for AIR NEW ZEALAND “BRING ON WINTER”
  • CHE PROXIMITY for RACV “COVER FOR THEIR OVERCONFIDENCE,” “NRMA SAFETY HUB,” and “CURING HOMESICKNESS” for SYDNEY CHILDREN’S HOSPITALS FOUNDATION
  • BWM DENTSU MELBOURNE for “DELIVEROO HOMELESS DELIVERY”

Adfest 2020 Finalists – Direct Lotus by adobo magazine on Scribd

Only three agencies have made it into eCommerce Lotus:

  • ACCENTURE INTERACTIVE CHINA for KFC “POCKET FRANCHISE”
  • BBDO BANGKOK LTD for JD CENTRAL VALENTINE’S DAY CAMPAIGN “TARGETED GIFT”
  • ISOBAR CHINA GROUP for KFC “RAINY DAY POP-UP MENU”

DENTSU CREATIVE X INC; IRIS Singapore; LEO BURNETT Taiwan; LOONG Beijing; ; HAVAS WORLD WIDE India; ADK MARKETING SOLUTIONS; BEACON COMMUNICATIONS K.K.; CHEIL WORLDWIDE; BBDO INDIA have made it into Effective Lotus.

Adfest 2020 Finalists – Effective Lotus by adobo magazine on Scribd

Film Lotus was taken up by agencies: WIEDEN + KENNEDY SHANGHAI, LEO BURNETT Sydney, LEO BURNETT Taiwan, REVOLVER Sydney, INNOCEAN WORLDWIDE, HAT INC, COLENSO BBDO, CHE PROXIMITY, COLENSO BBDO, CHOOJAI AND FRIENDS, and HAKUHODO INC.

Media Lotus, Mobile Lotus,  garnered a healthy mix of entries all over the region: Seoul, Bangkok, Mumbai, Beijing, Tel Aviv, and Melbourne.

Adfest 2020 Finalist – Mobile Lotus by adobo magazine on Scribd

Outdoor Lotus has the agencies CJ WORX, OGILVY HK, REVOLVER Sydney; DENTSU INC, LEO BURNETT SYDNEY, CHEIL Hong Kong, among others vying for metals.

Adfest 2020 Finalist – Outdoor Lotus by adobo magazine on Scribd

PR Lotus and Press Lotus have agencies from Seoul, Tokyo, Bangkok, and Melbourne in the running for the awards.

Adfest 2020 Finalist – Pr Lotus by adobo magazine on Scribd

Adfest 2020 Finalist – Press Lotus by adobo magazine on Scribd

Finally, for Print & Outdoor Craft Lotus:

  • TOKYU AGENCY INC.
  • ILLUSION CO.,LTD., BANGKOK
  • CHEIL, HONG KONG
  • DENTSU INC., TOKYO
  • BBDO CHINA, SHANGHAI
  • OGILVY HK, HONG KONG
  • TBWA\HAKUHODO INC., TOKYO
  • REVOLVER, SYDNEY

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