MANILA, PHILIPPINES — adobo Magazine has concluded the adobo LIA Not-So-Young Creative Competition on June 10, 2022 with an awards night at The Astbury in Poblacion, Makati, the competitions venue partner. This year’s theme was the “Business Doing Good & Doing Well”, and the jury has decided that this was best embodied by the top winner: Ali Silao of Seven A.D.
Silao and his highly impactful idea will be awarded the LIA #TheBusinessofCreativity Scholarship Program with advertising legend Sir John Hegarty worth P100,000.
Silao’s work was chosen among a total of 97 entries from over 25 agencies. The most popular themes among the submissions are sustainability, social welfare, health and wellness, education, and gender and LGBTQ+ matters. Among the 97 entries. Among the 97 entries, here are the ones that made the shortlist:
Ali Silao, Creative Director / Head of Art, Seven A.D. – “Pride Policy – AIA Philippines”
Marla Fae Laureano, Sr. Copywriter, MullenLowe TREYNA – “Shopee Infinity – Shopee Philippines”
Maj Salindong, Associate Creative Director, FCB Manila – “Data DoNATION – Globe Telecom”
Franc Kevin Mangahas, Senior Art Director, Elesi Studios – “Verified Users – Meta”
Quebin Solanoy, Associate Creative Director, Tribal DDB Manila – “Wrapper Teachers – Jollibee”
Brandon Dollente, Group Creative Director, PublicisJimenezBasic – “Lazada Biggest Save Ever – Lazada”
Griffey De Guzman, Creative Consultant, Wunderman Thompson Philippines VMLY&R – “JV Academy – Nike”
Ali Silao, Creative Director / Head of Art, Seven A.D.– “adidas x PAWS – MXD – adidas Philippines and Philippine Animal Welfare Society (PAWS)”
Rab Evangelista, Creative Director, FCB Manila – “The Plankstic Packaging – Unilever”
Sachie Reyes, Senior Art Director, FCB Manila – “#TheyBleedToo – Modess”
Pat Medina, Ace Saatchi & Saatchi – “Unbannable Legends – Adarna House”
These works were judged and chosen by adobo Lia’s esteemed jury, presided over by Kat Gomez-Limchoc, the executive creative director of Blackpencil Manila of the Leo Burnett Group. This jury was comprised of both advertising professionals and brand representatives, including:
- Brandie Tan, Executive Creative Director, Wunderman Thompson
- Roman Olivares, Executive Creative Director, MullenLowe Treyna
- Greg Martin III, Executive Creative Director, Ace Saatchi & Saatchi
- Biboy Royong, Executive Creative Director, Dentsu Jayme Syfu
- Raymund Sison, Creative Chief & Partner, Propel Manila
- Joey Tiempo, Founder & Chief Creative Officer, Octopus & Whale
- Dorothy Dee-Ching, Vice President, Beauty and Personal Care, Unilever
- Monday Gonzalez, Director for Content Management & Creative Services, Globe Corporate Communications, Globe Telecom
adobo magazine and the LIA Awards have been in a partnership for over ten years, bringing the best opportunities in the advertising industry to Filipino creatives.