Campaign Spotlight

Campaign Spotlight: The people make the destination in latest campaign for Philippine tourism

MANILA, PHILIPPINES — In a recent campaign, the Philippines’ Department of Tourism (DOT) took it upon themselves to create a tourism ad that viewers wouldn’t want to skip. The two-minute video, released on DOT’s official Facebook and YouTube pages, breaks from the expected — there are no actors, pop songs, drone shots, or even footage of the sun and the sand here.

Instead, the film features artistic dancers who recreate iconic landscapes and symbols in the country such as the Philippine eagle, the Banaue Rice Terraces in Benguet, and the Chocolate Hills in Bohol.



According to the DOT, “What makes it more fun in the Philippines? For years, we have shone the spotlight on the country’s stunning beaches and landscapes, its marvelous heritage sites, and natural attractions. As tourism begins to pick up anew, we recognize the people who have always made our destinations more memorable and more fun—our tourism workers.”

A binaural version of the film is also available in which the 3D audio effect simulates sound as if it is being heard live. To be fully immersed in the sound, put on a pair of headphones and experience 360-degree spatial audio coming from all around. All sounds used were recorded in locations all over the Philippines, from crashing waves in Samar to mountain hikes in the Cordilleras, T’boli instruments from South Cotabato and the drumming of Dakila Garcia, La Union’s best percussionist.

To learn more about the Department of Tourism, visit their official website here.

Partner with adobo Magazine

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